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Examining the Effects of Advertising, Packaging and Labeling on Perceptions, Use and Exposure of Combustible Tobacco Products

Award Number: U54CA229973
ORGANIZATION: NATIONAL CANCER INSTITUTE
OPDIV: NIH
AWARD CLASS: COOPERATIVE AGREEMENT
AWARD ACTIVITY TYPE: SCIENTIFIC/HEALTH RESEARCH (INCLUDES SURVEYS)
PERIOD OF PERFORMANCE START DATE: 09/14/2018
PERIOD OF PERFORMANCE END DATE: 08/31/2025

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Examining the Effects of Advertising, Packaging and Labeling on Perceptions, Use and Exposure of Combustible Tobacco Products - SUMMARY In 2014, the 50th Anniversary Report of the Surgeon General concluded that by far the greatest danger to public health is from cigarettes and other combustible products, including cigars. Indeed, on the tobacco risk continuum, combustible products (i.e., cigarettes, cigars) are substantially more dangerous to the user than non-combustible products (i.e., smokeless tobacco, e-cigarettes). Although use of these products is (or will likely be) influenced by many factors including taste and consumers' perceived satisfaction, product trial is undoubtedly conditional on consumers' awareness and perceptions about these products, factors that are influenced by how these products are marketed, packaged, and labeled, domains that fall under the FDA's regulatory authority. As such, the overarching goal of our TCORS is to accumulate a comprehensive and rigorous body of knowledge on the effects of tobacco communication, including advertising, marketing, packaging and labeling on regulatory-relevant outcomes of risk perceptions, use, behavior and exposure for combustible tobacco products, given their disproportional burden on public health. Together our projects will address research gaps on combustible tobacco products with respect to the impact of potentially misleading advertising claims, descriptors, labeling and packaging features, where there is limited and in some cases no empirical data currently available to inform relevant marketing and labeling regulations for these combusted products to protect public health. Projects 2 and 4 will examine the influence of marketing exposure to advertisements for combustible tobacco products, including their images and claims that may suggest reduced/modified risk. Tobacco advertisements are an important marketing vehicle that allows companies to prominently and creatively feature brand imagery and benefit claims, including those that might suggest modified risk. Projects 1 and 3 will examine the influence of marketing descriptors, coloring and warning labels of the tobacco pack. Tobacco packaging uniquely provides repeated opportunities to express brand image and implicitly convey brand attractiveness, quality and health appeals to consumers every time the product is used. Furthermore, as future regulation may move to restrict other marketing forms, the tobacco pack is likely to remain the “final communication vehicle” between the industry and consumers. All projects will be enhanced by highly multidisciplinary cores; the center is committed to conducting rigorous tobacco regulatory science.


Issue Date FY	Funding FY	Legal Entity Name	Legal Entity Address	Legal Entity City	Legal Entity State	Legal Entity Zip Code	Legal Entity COUNTY	Legal Entity COUNTRY	Assistance Listing	Award Code	Budget Year	Action Date	Action Type	Action Amount

Issue Date FY: 2026 ( Subtotal = -$13,458 )
2026	2022	TRUSTEES OF THE UNIVERSITY OF PENNSYLVANIA, THE	3451 WALNUT ST	PHILADELPHIA	PA	19104	PHILADELPHIA	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	000	5	1/2/2026	NON-COMPETING CONTINUATION	-$13,458
														Subtotal = -$13,458

Issue Date FY: 2025 ( Subtotal = $0 )
2025	2022	TRUSTEES OF THE UNIVERSITY OF PENNSYLVANIA, THE	3451 WALNUT ST STE 440A	PHILADELPHIA	PA	19104	PHILADELPHIA	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	000	5	3/27/2025	NON-COMPETING CONTINUATION	$0
														Subtotal = $0

Issue Date FY: 2024 ( Subtotal = $0 )
2024	2022	TRUSTEES OF THE UNIVERSITY OF PENNSYLVANIA, THE	3451 WALNUT ST STE 440A	PHILADELPHIA	PA	19104	PHILADELPHIA	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	000	5	9/3/2024	NON-COMPETING CONTINUATION	$0
														Subtotal = $0

Issue Date FY: 2023 ( Subtotal = $0 )
2023	2022	TRUSTEES OF THE UNIVERSITY OF PENNSYLVANIA, THE	3451 WALNUT ST STE 440A	PHILADELPHIA	PA	19104	PHILADELPHIA	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	000	5	7/6/2023	NON-COMPETING CONTINUATION	$0
														Subtotal = $0

Issue Date FY: 2022 ( Subtotal = $3,730,100 )
2022	2022	TRUSTEES OF THE UNIVERSITY OF PENNSYLVANIA, THE	3451 WALNUT ST STE 440A	PHILADELPHIA	PA	19104	PHILADELPHIA	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	000	5	9/8/2022	NON-COMPETING CONTINUATION	$3,730,100
														Subtotal = $3,730,100

Issue Date FY: 2021 ( Subtotal = $3,819,759 )
2021	2021	TRUSTEES OF THE UNIVERSITY OF PENNSYLVANIA, THE	3451 WALNUT ST STE 440A	PHILADELPHIA	PA	19104	PHILADELPHIA	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	000	4	8/30/2021	NON-COMPETING CONTINUATION	$3,819,759
														Subtotal = $3,819,759

Issue Date FY: 2020 ( Subtotal = $3,870,078 )
2020	2020	TRUSTEES OF THE UNIVERSITY OF PENNSYLVANIA, THE	3451 WALNUT ST STE 440A	PHILADELPHIA	PA	19104	PHILADELPHIA	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	000	3	8/31/2020	NON-COMPETING CONTINUATION	$3,870,078
														Subtotal = $3,870,078

Issue Date FY: 2019 ( Subtotal = $3,929,782 )
2019	2019	TRUSTEES OF THE UNIVERSITY OF PENNSYLVANIA, THE	3451 WALNUT ST STE 440A	PHILADELPHIA	PA	19104	PHILADELPHIA	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	000	2	8/20/2019	NON-COMPETING CONTINUATION	$3,929,782
														Subtotal = $3,929,782

Issue Date FY: 2018 ( Subtotal = $3,488,374 )
2018	2018	TRUSTEES OF THE UNIVERSITY OF PENNSYLVANIA, THE	3451 WALNUT ST	PHILADELPHIA	PA	19104	PHILADELPHIA	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	000	1	9/14/2018	NEW	$3,488,374
														Subtotal = $3,488,374

Grand Total All Awards = $18,824,635

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Examining the Effects of Advertising, Packaging and Labeling on Perceptions, Use and Exposure of Combustible Tobacco Products

Award Number: U54CA229973

ORGANIZATION: NATIONAL CANCER INSTITUTE

OPDIV: NIH

AWARD CLASS: COOPERATIVE AGREEMENT

AWARD ACTIVITY TYPE: SCIENTIFIC/HEALTH RESEARCH (INCLUDES SURVEYS)

PERIOD OF PERFORMANCE START DATE: 09/14/2018

PERIOD OF PERFORMANCE END DATE: 08/31/2025

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