Friday, April 19, 2024 4/19/2024

Using Natural Language Processing and Crowdsourcing to Monitor and Evaluate Public Information and Communication Disparities about Colon Cancer Screening

Award Number: R37CA259156
ORGANIZATION: NATIONAL CANCER INSTITUTE
OPDIV: NIH
AWARD CLASS: DISCRETIONARY
AWARD ACTIVITY TYPE: SCIENTIFIC/HEALTH RESEARCH (INCLUDES SURVEYS)

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PROJECT SUMMARY Colorectal cancer (CRC) incidence and death rates are higher among Black Americans than non-Hispanic White Americans. While some CRC-related disparities have decreased (e.g., incidence and stage of presentation), disparities persist in the context of CRC screening (CRCS). Studies suggest that supportive and information-rich social networks, both online and offline, could improve CRCS among Black Americans. A growing body of evidence indicates the importance of online sources of health information seeking and scanning about CRC and CRCS, but little is known about the impact of the messages that individuals are encountering on these platforms. Research on the content and volume of messages White and Black Americans encounter from online health information sources is still unclear—particularly regarding any disparities that exist about what specific information is sought, scanned, or shared by Black Americans. There is a critical need to understand which messages resonate among populations at-risk for specific diseases (e.g., CRC) and who may have concerns about engaging in early detection behaviors (e.g., CRCS) and may face disparities in exposure to public information online. The proposed project utilizes and applies novel cancer communication surveillance approaches (e.g., natural language processing and crowdsourcing) to examine public health communication about CRC prevention and control. Aim 1 will use computational, natural language processing approaches to capture and analyze digital and social media information about CRC and CRCS to identify prominent messages, sources and types of misinformation, and information inequalities. This approach offers an efficient, effective, and responsive method to monitor (mis)information and emerging messages about CRCS. Aim 2 will use a crowdsourcing approach (wiki surveys) to assess population perceptions of public information and messages about CRCS. Recruiting nationally representative samples of White (N = 1,000) and Black American (N = 1,000) adults ages 45-74, we will use an innovative data collection procedure known as wiki surveys to rank candidate messages as potential message targets in strategic efforts to promote CRCS. For Aim 3, we will conduct a randomized controlled message trial (N = 1,600) to determine the validity of the wiki survey approach to selecting messages for targeted audience segments. We will use data collected from Study 2 to identify four sets of messages with strong arguments respective to each target audience’s rankings: highest rated messages for both audiences, highest rated messages for target in-group, highest rated messages for target out-group, and middle-/median-rated messages. We will cross those message categories with target audience (White/Black American) to test if messages selected via the wiki survey are associated with intentions to adhere to screening recommendations in the future and share CRCS messages. The project will offer evidence to help determine the validity and scalability of these novel methods, which is essential to innovate formative research and evaluation approaches in the future.


Issue Date FY	Funding FY	Legal Entity Name	Legal Entity Address	Legal Entity City	Legal Entity State	Legal Entity Zip Code	Legal Entity COUNTY	Legal Entity COUNTRY	Assistance Listing	Award Code	Budget Year	Action Date	Action Type	Action Amount

Issue Date FY: 2024 ( Subtotal = $360,935 )
2024	2024	UNIVERSITY OF UTAH	201 PRESIDENTS CIR	SALT LAKE CITY	UT	84112	SALT LAKE	USA	Cancer Cause and Prevention Research	000	4	2/15/2024	NON-COMPETING CONTINUATION	$360,935
														Subtotal = $360,935

Issue Date FY: 2023 ( Subtotal = $474,710 )
2023	2023	UNIVERSITY OF UTAH	201 PRESIDENTS CIR	SALT LAKE CITY	UT	84112	SALT LAKE	USA	Cancer Cause and Prevention Research	001	3	3/2/2023	CHANGE OF GRANTEE / TRAINING INSTITUTION / AWARDING INSTITUTION	$474,710
2023	2023	UNIVERSITY OF UTAH	201 PRESIDENTS CIR	SALT LAKE CITY	UT	84112	SALT LAKE	USA	Cancer Cause and Prevention Research	004	3	8/2/2023	CHANGE OF GRANTEE / TRAINING INSTITUTION / AWARDING INSTITUTION	$0
2023	2023	UNIVERSITY OF UTAH	201 PRESIDENTS CIR	SALT LAKE CITY	UT	84112	SALT LAKE	USA	Cancer Cause and Prevention Research	003	3	4/25/2023	CHANGE OF GRANTEE / TRAINING INSTITUTION / AWARDING INSTITUTION	$449,918
2023	2022	IOWA STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY	515 MORRILL RD, 1350 BEARDSHEAR HALL	AMES	IA	50011	STORY	USA	Cancer Cause and Prevention Research	000	2	2/28/2023	NON-COMPETING CONTINUATION	$0
2023	2022	IOWA STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY	1350 BEARDSHEAR HALL	AMES	IA	50011	STORY	USA	Cancer Cause and Prevention Research	002	2	4/25/2023	NON-COMPETING CONTINUATION	-$449,918
														Subtotal = $474,710

Issue Date FY: 2022 ( Subtotal = $470,887 )
2022	2022	IOWA STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY	515 MORRILL RD, 1350 BEARDSHEAR HALL	AMES	IA	50011	STORY	USA	Cancer Cause and Prevention Research	002	2	4/28/2022	NON-COMPETING CONTINUATION	$47,092
2022	2022	IOWA STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY	515 MORRILL RD, 1350 BEARDSHEAR HALL	AMES	IA	50011	STORY	USA	Cancer Cause and Prevention Research	001	2	3/1/2022	NON-COMPETING CONTINUATION	$423,795
2022	2021	IOWA STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY	515 MORRILL RD, 1350 BEARDSHEAR HALL	AMES	IA	50011	STORY	USA	Cancer Cause and Prevention Research	000	1	2/15/2022	NEW	$0
														Subtotal = $470,887

Issue Date FY: 2021 ( Subtotal = $396,908 )
2021	2021	IOWA STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY	515 MORRILL RD, 1350 BEARDSHEAR HALL	AMES	IA	50011	STORY	USA	Cancer Cause and Prevention Research	000	1	4/2/2021	NEW	$396,908
														Subtotal = $396,908

Grand Total All Awards = $1,703,440

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Using Natural Language Processing and Crowdsourcing to Monitor and Evaluate Public Information and Communication Disparities about Colon Cancer Screening

Award Number: R37CA259156

ORGANIZATION: NATIONAL CANCER INSTITUTE

OPDIV: NIH

AWARD CLASS: DISCRETIONARY

AWARD ACTIVITY TYPE: SCIENTIFIC/HEALTH RESEARCH (INCLUDES SURVEYS)

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