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How Health and Weight Management Social Media Messages Targeting African American Women Impact Health Behaviors

Award Number: R16GM145594
ORGANIZATION: NATIONAL INSTITUTE OF GENERAL MEDICAL SCIENCES
OPDIV: NIH
AWARD CLASS: DISCRETIONARY
AWARD ACTIVITY TYPE: SCIENTIFIC/HEALTH RESEARCH (INCLUDES SURVEYS)
PERIOD OF PERFORMANCE START DATE: 09/01/2022
PERIOD OF PERFORMANCE END DATE: 07/31/2026

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How Health and Weight Management Social Media Messages Targeting African American Women Impact Health Behaviors - There has been an obesity crisis in the U.S. for the last 30 years. New and innovative strategies to address obesity must be used to reverse this trend, especially for younger generations who have grown up in a technology driven society, unlike their older counterparts. Information regarding health and healthy practices is much more available to this group. In addition, the use of social media has become a daily task for Generation Z, so it is vital that healthcare professionals understand how social media use impacts the health behaviors of Generation Z, especially as it pertains to obesity, which can lead to chronic illnesses, such as heart disease and type 2 diabetes. The proposed study seeks to 1) understand the impact imagery-based social media use has on the diet and exercise habits of Generation Z Americans. Using a mixed methods research design to collect qualitative data and design a quantitative psychometric measure; 2) determine the eating and fitness habits of Generation Z using a convergent mixed methods research design to triangulate participants’ qualitative responses and quantitative responses on existing health behavior measures to ensure that the quantitative measures effectively measure the health behaviors of the sample population; 3) determine the impact that Instagram “fitspiration”, “thinspiration”, and body positivity/#healthatanysize messages have on current and planned eating and fitness activities using a correlational study (to determine the relationship between variables) and an experimental study (to determine causality between the independent variable and dependent variable) and 4) engage psychology undergraduates and graduates in extensive mixed methods research training that will include qualitative and quantitative data collection, coding, analysis, and interpretation, psychometric measure design, as well as research findings dissemination. Considering the power of social media’s influence, it is likely an avenue to increasing positive health habits to prolong the lives of Generation Z and younger generations. Understanding how social media impacts the health and fitness habits of younger generations can lead to preventions that lower the incidence of obesity.


Issue Date FY	Funding FY	Legal Entity Name	Legal Entity Address	Legal Entity City	Legal Entity State	Legal Entity Zip Code	Legal Entity COUNTY	Legal Entity COUNTRY	Assistance Listing	Award Code	Budget Year	Action Date	Action Type	Action Amount

Issue Date FY: 2025 ( Subtotal = $137,136 )
2025	2025	NORTH CAROLINA AGRICULTURAL AND TECHNICAL STATE UNIVERSITY	1601 E MARKET ST	GREENSBORO	NC	27411	GUILFORD	USA	Biomedical Research and Research Training	000	4	7/30/2025	NON-COMPETING CONTINUATION	$137,136
														Subtotal = $137,136

Issue Date FY: 2024 ( Subtotal = $133,800 )
2024	2024	NORTH CAROLINA AGRICULTURAL AND TECHNICAL STATE UNIVERSITY	1601 E MARKET ST	GREENSBORO	NC	27411	GUILFORD	USA	Biomedical Research and Research Training	000	3	8/19/2024	NON-COMPETING CONTINUATION	$133,800
														Subtotal = $133,800

Issue Date FY: 2023 ( Subtotal = $137,007 )
2023	2023	NORTH CAROLINA AGRICULTURAL AND TECHNICAL STATE UNIVERSITY	1601 E MARKET ST	GREENSBORO	NC	27411	GUILFORD	USA	Biomedical Research and Research Training	000	2	8/22/2023	NON-COMPETING CONTINUATION	$137,007
														Subtotal = $137,007

Issue Date FY: 2022 ( Subtotal = $137,743 )
2022	2022	NORTH CAROLINA AGRICULTURAL AND TECHNICAL STATE UNIVERSITY	1601 E MARKET ST DOWDY BLDG STE 418 221 DOWDY ADM BLDG	GREENSBORO	NC	27411	GUILFORD	USA	Biomedical Research and Research Training	000	1	8/26/2022	NEW	$137,743
														Subtotal = $137,743

Grand Total All Awards = $545,686

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How Health and Weight Management Social Media Messages Targeting African American Women Impact Health Behaviors

Award Number: R16GM145594

ORGANIZATION: NATIONAL INSTITUTE OF GENERAL MEDICAL SCIENCES

OPDIV: NIH

AWARD CLASS: DISCRETIONARY

AWARD ACTIVITY TYPE: SCIENTIFIC/HEALTH RESEARCH (INCLUDES SURVEYS)

PERIOD OF PERFORMANCE START DATE: 09/01/2022

PERIOD OF PERFORMANCE END DATE: 07/31/2026

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