Official websites use .gov

A .gov website belongs to an official government organization in the United States.

Secure .gov websites use HTTPS

A lock ( 🔒 ) or https:// means you've safely connected to the .gov website. Share sensitive information only on official, secure websites.

Need Help

Social Media, Acculturation and E-cigarette Use among Mexican American College Students in South Texas

Award Number: R01MD017280
ORGANIZATION: NATIONAL CENTER ON MINORITY HEALTH AND HEALTH DISPARITIES
OPDIV: NIH
AWARD CLASS: DISCRETIONARY
AWARD ACTIVITY TYPE: SCIENTIFIC/HEALTH RESEARCH (INCLUDES SURVEYS)
PERIOD OF PERFORMANCE START DATE: 07/25/2022
PERIOD OF PERFORMANCE END DATE: 03/31/2027

Group Awards By:

View Award Description

Social Media, Acculturation and E-cigarette Use among Mexican American College Students in South Texas - PROJECT SUMMARY/ABSTRACT Hispanic communities are targeted by tobacco marketing. The continued growth of social media platforms (e.g., YouTube, TikTok) provides a novel and inexpensive forum through which the tobacco industry can market its products, including electronic nicotine delivery systems (ENDS). Hispanic young adults of college age use social media at higher rates than adults from other age and ethnic groups, and are attending college in unprecedented numbers. Recent data indicate that college attendance does not offer the protective effect against ENDS use that is observed with cigarettes, as college students, including Hispanics, have the highest prevalence of ENDS use of all age groups and are more likely than their non-college peers to use ENDS. Yet, little is known about the role of ENDS-related social media on Hispanic college students’ ENDS use and the underlying mechanisms or mediators that explain the social media effects. In addition, a major limitation of prior research is the examination of Hispanics as a single group, rather than as distinct groups that vary on tobacco use by country-of-origin and level of acculturation. We propose to examine the associations between ENDS-related social media exposure and engagement on subsequent ENDS use among the largest subgroup of Hispanics, Mexican Americans, and we consider the role of acculturation as a moderator in the aforementioned associations. The overall goals of the proposed project are a) to identify mechanisms underlying ENDS-related social media exposure and engagement, and ENDS use among Mexican American college students and b) to examine the role of acculturation as a moderator of these mechanisms. The Specific Aims are to 1) characterize ENDS-related social media and ENDS use from the perspective of Mexican American college students, 2) identify the intrapersonal mediators in the associations between ENDS-related social media at baseline and subsequent ENDS use two years later among Mexican American college students, and 3) determine the moderating role of acculturation on the direct and mediated paths between ENDS-related social media at baseline and subsequent ENDS use two years later . To examine Aim 1, we will conduct an ecological momentary assessment study and qualitative one-on-one interviews with 51 college students recruited from one of three colleges in Texas with the largest proportions of Hispanic students . To examine Aims 2 and 3, we will conduct a three-wave yearly survey with 1,500 college students recruited from these three colleges . A key innovation of this project is the collection of both subjective and objective data to quantify and describe social-media exposure and engagement, which will allow us to characterize content that appeals to and entices Mexican American college students to use ENDS. Results can uniquely inform culturally relevant interventions and health communication campaigns directed at high-risk Mexican American college students to decrease ENDS use. Our study team is highly qualified, with diverse complementary expertise in tobacco use behaviors, related research experience and publications in key areas.


Issue Date FY	Funding FY	Legal Entity Name	Legal Entity Address	Legal Entity City	Legal Entity State	Legal Entity Zip Code	Legal Entity COUNTY	Legal Entity COUNTRY	Assistance Listing	Award Code	Budget Year	Action Date	Action Type	Action Amount

Issue Date FY: 2026 ( Subtotal = $651,913 )
2026	2026	UNIVERSITY OF TEXAS HEALTH SCIENCE CENTER AT HOUSTON	7000 FANNIN ST FL 9	HOUSTON	TX	77030	HARRIS	USA	Minority Health and Health Disparities Research	000	5	3/20/2026	NON-COMPETING CONTINUATION	$651,913
														Subtotal = $651,913

Issue Date FY: 2025 ( Subtotal = $659,899 )
2025	2025	UNIVERSITY OF TEXAS HEALTH SCIENCE CENTER AT HOUSTON	7000 FANNIN ST FL 9	HOUSTON	TX	77030	HARRIS	USA	Minority Health and Health Disparities Research	002	4	4/2/2025	NON-COMPETING CONTINUATION	$659,899
2025	2024	UNIVERSITY OF TEXAS HEALTH SCIENCE CENTER AT HOUSTON	7000 FANNIN ST FL 9	HOUSTON	TX	77030	HARRIS	USA	Minority Health and Health Disparities Research	000	3	3/18/2025	NON-COMPETING CONTINUATION	$0
2025	2024	UNIVERSITY OF TEXAS HEALTH SCIENCE CENTER AT HOUSTON	7000 FANNIN ST FL 9	HOUSTON	TX	77030	HARRIS	USA	Minority Health and Health Disparities Research	001	3	4/2/2025	NON-COMPETING CONTINUATION	$0
														Subtotal = $659,899

Issue Date FY: 2024 ( Subtotal = $638,692 )
2024	2024	UNIVERSITY OF TEXAS HEALTH SCIENCE CENTER AT HOUSTON	7000 FANNIN ST FL 9	HOUSTON	TX	77030	HARRIS	USA	Minority Health and Health Disparities Research	000	3	3/31/2024	NON-COMPETING CONTINUATION	$592,600
2024	2024	UNIVERSITY OF TEXAS HEALTH SCIENCE CENTER AT HOUSTON	7000 FANNIN ST FL 9	HOUSTON	TX	77030	HARRIS	USA	Minority Health and Health Disparities Research	001	3	5/28/2024	NON-COMPETING CONTINUATION	$46,092
														Subtotal = $638,692

Issue Date FY: 2023 ( Subtotal = $657,837 )
2023	2023	UNIVERSITY OF TEXAS HEALTH SCIENCE CENTER AT HOUSTON, THE	7000 FANNIN ST	HOUSTON	TX	77030	HARRIS	USA	Minority Health and Health Disparities Research	000	2	3/16/2023	NON-COMPETING CONTINUATION	$657,837
														Subtotal = $657,837

Issue Date FY: 2022 ( Subtotal = $658,293 )
2022	2022	UNIVERSITY OF TEXAS HEALTH SCIENCE CENTER AT HOUSTON, THE	7000 FANNIN ST	HOUSTON	TX	77030	HARRIS	USA	Minority Health and Health Disparities Research	000	1	7/25/2022	NEW	$658,293
														Subtotal = $658,293

Grand Total All Awards = $3,266,634

Top

All Categories

About

Search

Reports

Data Submission

Award Information

Social Media, Acculturation and E-cigarette Use among Mexican American College Students in South Texas

Award Number: R01MD017280

ORGANIZATION: NATIONAL CENTER ON MINORITY HEALTH AND HEALTH DISPARITIES

OPDIV: NIH

AWARD CLASS: DISCRETIONARY

AWARD ACTIVITY TYPE: SCIENTIFIC/HEALTH RESEARCH (INCLUDES SURVEYS)

PERIOD OF PERFORMANCE START DATE: 07/25/2022

PERIOD OF PERFORMANCE END DATE: 03/31/2027

Federal Websites

Department of Health & Human Services

HHS Operating Divisions

HHS Staff Divisions

Download A Document Viewer