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Amplifying Our Voice: Understanding HIV PrEP Promotional Messaging to CreateAuthentic PrEP Content by Men Who Have Sex with Men in the Deep South

Award Number: K23MH126794
ORGANIZATION: NATIONAL INSTITUTE OF MENTAL HEALTH
OPDIV: NIH
AWARD CLASS: DISCRETIONARY
AWARD ACTIVITY TYPE: TRAINING/TRAINEESHIP
PERIOD OF PERFORMANCE START DATE: 03/01/2022
PERIOD OF PERFORMANCE END DATE: 02/28/2027

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Amplifying Our Voice: Understanding HIV PrEP Promotional Messaging to CreateAuthentic PrEP Content by Men Who Have Sex with Men in the Deep South - PROJECT SUMMARY This K23 award will allow Ronnie M. Gravett, MD, to train under multidisciplinary, expert mentorship to become an independent patient-oriented outcomes researcher dedicated to improving the HIV outcomes affecting persons in the Deep South. HIV disproportionately affects the Deep South, a region in the United States with the highest burden of new HIV diagnoses. Pre-exposure prophylaxis (PrEP) effectively prevents HIV acquisition, but there is a significant lag in PrEP uptake and persistence in the Deep South when compared to other regions of the US. Barriers prevent persons at risk for HIV from adequately accessing and using this effective strategy. The high burden of HIV and inadequate PrEP uptake are NIH priorities that need novel strategies to address, such as empowering and effective PrEP promotional strategies to increase PrEP uptake. Yet, there is a critical gap in understanding HIV prevention messaging that is informed by the greater context of the known barriers to PrEP uptake in the Deep South. To address this gap, this project will examine preferences for PrEP promotional messaging in order to create authentic and informative PrEP messages through crowdsourcing, an innovative strategy wherein a group solves a common problem and the solution is given back to the group. Integrating constructs of Andersen’s Behavioral Model of healthcare utilization and community engagement into a human-centered design model will serve as the framework for this project. This project will address the gap through the following specific aims: 1) explore preferences for PrEP messaging content in the Deep South through qualitative interviews, 2) using a discrete choice experiment (DCE), define the preferred attributes for PrEP messaging content to inform the format for the crowdsourcing open call, and 3) compare preferences for crowdsourced services to standard services to inform a digital intervention designed to increase PrEP uptake in the Deep South. Crowdsourced content created during this project will be compared to health authority content to show that community-derived content is preferred. The training plan will combine formal coursework, intensive seminars, and expert mentorship focused on the following topics: 1) quantitative, qualitative, and mixed methodologies, 2) design and conduct of discrete choice experiments, and 3) crowdsourcing to create authentic PrEP promotional messaging. This K23 award will support the development of effective content to improve HIV prevention strategies while also providing mentorship from renowned content and methodological experts, structured, multidisciplinary training in a collaborative environment, and the avenue for Dr. Gravett to develop into an independent physician investigator and leading expert in HIV prevention in the Deep South.


Issue Date FY	Funding FY	Legal Entity Name	Legal Entity Address	Legal Entity City	Legal Entity State	Legal Entity Zip Code	Legal Entity COUNTY	Legal Entity COUNTRY	Assistance Listing	Award Code	Budget Year	Action Date	Action Type	Action Amount

Issue Date FY: 2026 ( Subtotal = $144,590 )
2026	2026	UNIVERSITY OF ALABAMA AT BIRMINGHAM	701 S 20TH STREET	BIRMINGHAM	AL	35294	JEFFERSON	USA	Mental Health Research Grants	000	5	5/7/2026	NON-COMPETING CONTINUATION	$144,590
														Subtotal = $144,590

Issue Date FY: 2025 ( Subtotal = $191,029 )
2025	2025	UNIVERSITY OF ALABAMA AT BIRMINGHAM	701 S 20TH STREET	BIRMINGHAM	AL	35294	JEFFERSON	USA	Mental Health Research Grants	000	4	3/21/2025	NON-COMPETING CONTINUATION	$191,029
														Subtotal = $191,029

Issue Date FY: 2024 ( Subtotal = $190,923 )
2024	2024	UNIVERSITY OF ALABAMA AT BIRMINGHAM	701 S 20TH STREET	BIRMINGHAM	AL	35294	JEFFERSON	USA	Mental Health Research Grants	000	3	3/15/2024	NON-COMPETING CONTINUATION	$190,923
														Subtotal = $190,923

Issue Date FY: 2023 ( Subtotal = $191,023 )
2023	2023	UNIVERSITY OF ALABAMA AT BIRMINGHAM	701 S 20TH ST	BIRMINGHAM	AL	35294	JEFFERSON	USA	Mental Health Research Grants	000	2	2/16/2023	NON-COMPETING CONTINUATION	$191,023
														Subtotal = $191,023

Issue Date FY: 2022 ( Subtotal = $191,028 )
2022	2022	UNIVERSITY OF ALABAMA AT BIRMINGHAM	701 S 20TH ST	BIRMINGHAM	AL	35294	JEFFERSON	USA	Mental Health Research Grants	001	1	6/27/2022	NEW	$0
2022	2022	UNIVERSITY OF ALABAMA AT BIRMINGHAM	701 S 20TH ST	BIRMINGHAM	AL	35294	JEFFERSON	USA	Mental Health Research Grants	000	1	2/2/2022	NEW	$191,028
														Subtotal = $191,028

Grand Total All Awards = $908,593

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Amplifying Our Voice: Understanding HIV PrEP Promotional Messaging to CreateAuthentic PrEP Content by Men Who Have Sex with Men in the Deep South

Award Number: K23MH126794

ORGANIZATION: NATIONAL INSTITUTE OF MENTAL HEALTH

OPDIV: NIH

AWARD CLASS: DISCRETIONARY

AWARD ACTIVITY TYPE: TRAINING/TRAINEESHIP

PERIOD OF PERFORMANCE START DATE: 03/01/2022

PERIOD OF PERFORMANCE END DATE: 02/28/2027

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