Wednesday, September 17, 2025 9/17/2025

Communication Messages to Reduce Youth Multiple Tobacco Product Use

Award Number: K01CA265886
ORGANIZATION: NATIONAL CANCER INSTITUTE
OPDIV: NIH
AWARD CLASS: DISCRETIONARY
AWARD ACTIVITY TYPE: TRAINING/TRAINEESHIP
PERIOD OF PERFORMANCE START DATE: 09/13/2022
PERIOD OF PERFORMANCE END DATE: 08/31/2027

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Communication Messages to Reduce Youth Multiple Tobacco Product Use - Tobacco use remains the leading cause of preventable chronic diseases and death in the United States. Almost 50% of youth tobacco users now concurrently use two or more tobacco products—defined as multiple tobacco product (MTP) use. Youth MTP use is concerning because it is associated with a two-fold increase in nicotine dependence symptoms, decreased likelihood of successful quitting, and increased other substance use. Many communication campaign ads exist to warn youth of the harms of specific tobacco products, like e-cigarettes or cigarettes. However, almost all ads focus on one tobacco product at a time, which could lead MTP users to consume the tobacco product that is not the target of the ads. The overarching goal of the proposed K01 project is to develop and evaluate messages about the harms of MTP use. The primary hypothesis is that MTP messages will increase intentions to quit using all tobacco products more than existing messages that focus only on single tobacco products and control messages. In Aim 1, I will identify effective themes for youth-oriented messages that communicate the harms of MTP use. In Aim 2, I will develop a set of high impact messages that discourages MTP use among youth and determine whether other message elements (e.g., testimonials, quitting approach, self-efficacy cue) increase tobacco quit intentions using a discrete choice experiment with youth MTP users. Finally, in Aim 3, I will conduct a three-arm pilot randomized controlled trial (RCT) with youth MTP users to see if the MTP messages delivered as text messages over a two-week period increase tobacco quit intentions more than existing messages that focus only on single tobacco products and control messages. This research would make significant and timely contributions to the development of tobacco control strategies in the United States and is responsive to FDA’s interest in communications research. My long-term career goal is to conduct independent research that focuses on preventing and reducing youth tobacco use through health communication interventions. This career development award will help me reach this goal by providing new training in a) health communication theory and message development, b) experimental design for health communication research, including design of discrete choice experiments, and c) eHealth interventions for youth. My training plan includes apprenticeships with my mentorship team, formal coursework, hands-on research activities, and workshops. This award will culminate in an R01 application for a full-scale RCT testing the effectiveness of MTP messages on quit attempts and other behavioral outcomes among youth MTP users.


Issue Date FY	Funding FY	Legal Entity Name	Legal Entity Address	Legal Entity City	Legal Entity State	Legal Entity Zip Code	Legal Entity COUNTY	Legal Entity COUNTRY	Assistance Listing	Award Code	Budget Year	Action Date	Action Type	Action Amount

Issue Date FY: 2025 ( Subtotal = $112,050 )
2025	2025	UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL	104 AIRPORT DR STE 2200	CHAPEL HILL	NC	27599	ORANGE	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	001	4	8/21/2025	NON-COMPETING CONTINUATION	$112,050
2025	2024	UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL	104 AIRPORT DR STE 2200	CHAPEL HILL	NC	27599	ORANGE	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	000	3	3/4/2025	NON-COMPETING CONTINUATION	$0
														Subtotal = $112,050

Issue Date FY: 2024 ( Subtotal = $153,677 )
2024	2024	UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL	104 AIRPORT DR STE 2200	CHAPEL HILL	NC	27599	ORANGE	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	001	3	8/8/2024	NON-COMPETING CONTINUATION	$153,677
2024	2023	UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL	104 AIRPORT DR STE 2200	CHAPEL HILL	NC	27599	ORANGE	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	000	2	5/8/2024	NON-COMPETING CONTINUATION	$0
														Subtotal = $153,677

Issue Date FY: 2023 ( Subtotal = $156,688 )
2023	2023	UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL	104 AIRPORT DR STE 2200	CHAPEL HILL	NC	27599	ORANGE	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	000	2	8/4/2023	NON-COMPETING CONTINUATION	$156,688
														Subtotal = $156,688

Issue Date FY: 2022 ( Subtotal = $159,670 )
2022	2022	UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL	104 AIRPORT DR STE 2200	CHAPEL HILL	NC	27599	ORANGE	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	000	1	9/13/2022	NEW	$159,670
														Subtotal = $159,670

Grand Total All Awards = $582,085

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Communication Messages to Reduce Youth Multiple Tobacco Product Use

Award Number: K01CA265886

ORGANIZATION: NATIONAL CANCER INSTITUTE

OPDIV: NIH

AWARD CLASS: DISCRETIONARY

AWARD ACTIVITY TYPE: TRAINING/TRAINEESHIP

PERIOD OF PERFORMANCE START DATE: 09/13/2022

PERIOD OF PERFORMANCE END DATE: 08/31/2027

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