This project will enhance the local efforts of the Drug Free Communities grant by expanding focus on retail and social access of alcohol by youth and incorporating a deeper understanding of youth's perceptions of harm, parental disapproval and peer disapproval in designing intervention strategies. Marshfield Area Coalition for Youth (MACY) will utilize the resources and relationships already established through Marshfield C.A.R.E.S, the Parent Network, and Marshfield and Columbus Leadership Alliance to achieve the objectives identified in this proposal. MACY has increased community readiness to change as the relationships across SAMHSA's 12 sectors has increased over the years and participation in community assessments have identified additional activities to address underage drinking.
The STOP Action Plan proposes three goals. First, to strengthen collaboration among community sectors to support MACY efforts to prevent and reduce substance abuse among youth. Second, to reduce alcohol use among youth and adults by addressing the factors in Marshfield that increase the risk of alcohol use. Third, to promote the factors that minimize the risk of alcohol use. The three objectives of the project include; maintain and strengthen the infrastructure of MACY as a strong collaborative coalition with representation from all 12 sectors; reduce social access among high school youth in Marshfield from 38.4% to 32.0%; and reduce retail access among youth in Marshfield from 32.6% to 26.0%. The proposed project will serve 2,059 youth and 1,500 adults annually, and approximately 4,000 youth and 2,500 adults unduplicated over the entire project period.