The Connecting Kids to Coverage (CKC) Healthy Kids 2022 Outreach and Enrollment program provides opportunities for children and pregnant individuals not enrolled, but eligible for health care coverage to, enroll in Medicaid and the Children’s Health Insurance Program (CHIP). Assistance with enrollment will also be provided to children previously enrolled to re-enroll in Medicaid/CHIP. University Health provides care to residents of Bexar County regardless of socioeconomic status. Our goal for the project includes partnering with organizations to bring awareness and increase knowledge of Medicaid, CHIP, and other health care insurance options; to increase enrollment of eligible children and pregnant individuals in these health insurance programs, to retain children in Medicaid or CHIP by providing Medicaid/CHIP application assistance and to provide enrollment messaging year round. Through our previous CKC program implementation, we gained invaluable experience, and look to expand to counties immediately surrounding Bexar County. We will also continue to utilize the virtual options that were developed during pandemic peaks, and maintain our successful collaborations with school districts, community organizations and the San Antonio Food Bank, to reach and enroll families. Overall, project goals are to reach, educate, enroll, and re-enroll children and pregnant individuals of Bexar County and immediate surrounding counties in Medicaid, CHIP, or other health care coverage they may qualify for. The total budget to implement this project is $1,500,000. There are no clinical participants involved in this project. We will use grant funds to organize health fairs, open houses, coordinate informational sessions, organize enrollment fairs, provide outreach events, and conduct workshops in person or virtually, to promote the program. Funds will be used for staffing and staff-appropriate training to ensure staff provide suitable services. The funds will als
o be used to promote activities through social marketing, digital and media outlets, and purchasing mall kiosk ads.