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Predicting menthol cigarette and flavored cigar smokers? responses to menthol or flavored tobacco restrictions: results from experimental auctions

Award Number: R03CA219737
ORGANIZATION: NATIONAL CANCER INSTITUTE
OPDIV: NIH
AWARD CLASS: DISCRETIONARY
AWARD ACTIVITY TYPE: SCIENTIFIC/HEALTH RESEARCH (INCLUDES SURVEYS)

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PROJECT SUMMARY Restrictions on the availability of menthol cigarettes and flavored tobacco products can reduce smoking prevalence and lead to reduced cancer risk. However, these public health impacts can only occur if substantial proportions of menthol cigarette and flavored cigar smokers quit or, if they cannot quit, switch completely to lower harm products. Federal, state, and local policy makers and tobacco control advocates are considering a range of different menthol cigarette/flavored tobacco product restrictions. Understanding how best to structure policies to promote positive changes among current flavored tobacco users is a critical need. Additionally, self-reported measures of behavioral intention in response to policy may be subject to social desirability as well as lack of information about true effects of policy change. The proposed study uses experimental auctions, a behavioral economics paradigm, to better predict menthol cigarette and flavored cigar smokers’ behavioral intentions in response to various menthol cigarette/flavored tobacco product policy options. The current tobacco product marketplace has expanded and there are a range of potential substitute products available to consumers. Given this expanded marketplace and variety of policy options, this study (1) uses menthol cigarette and flavored cigar smokers’ existing demand for a variety of potential product substitutes to estimate their likely policy response, and (2) identifies factors associated with likely positive behavioral responses of quitting or switching to a lower harm product among menthol cigarette and flavored cigar users. Drawing on behavioral economics theory, the current study recruits 150 menthol cigarette and 150 flavored cigar users from the Washington, DC area using an experimental auction paradigm to determine existing demand for a range of potential alternative products including menthol, non-menthol, and flavored cigarettes, little cigars, and e-cigarettes and nicotine gum under different policy restriction scenarios. Results can inform potential Federal, state and local regulatory decisions about restrictions on menthol and flavored tobacco products and developing public health messages to better communicate and frame the benefits of potential menthol/flavored tobacco product policy change to users. Findings will help the PI establish an independent research career in cancer control research and will provide preliminary data for an R01 of behavioral response to policy. This study will help policymakers and advocates to shape the types of policy options and communication strategies most likely to maximize public health benefits for cancer control.


Issue Date FY	Funding FY	Legal Entity Name	Legal Entity Address	Legal Entity City	Legal Entity State	Legal Entity Zip Code	Legal Entity COUNTY	Legal Entity COUNTRY	Assistance Listing	Award Code	Budget Year	Action Date	Action Type	Action Amount

Issue Date FY: 2020 ( Subtotal = -$667 )
2020	2018	TRUTH INITIATIVE FOUNDATION	900 G ST NW FOURTH FL	WASHINGTON	DC	20001	DISTRICT OF COLUMBIA	USA	Cancer Cause and Prevention Research	002	2	3/3/2020	NON-COMPETING CONTINUATION	-$1
2020	2018	TRUTH INITIATIVE FOUNDATION	900 G ST NW FOURTH FL	WASHINGTON	DC	20001	DISTRICT OF COLUMBIA	USA	Cancer Cause and Prevention Research	001	2	12/5/2019	NON-COMPETING CONTINUATION	$9,158
2020	2018	UNIVERSITY OF KENTUCKY	500 S LIMESTONE 109 KINKEAD HALL	LEXINGTON	KY	40526	FAYETTE	USA	Cancer Cause and Prevention Research	003	3	8/27/2020	CHANGE OF GRANTEE / TRAINING INSTITUTION / AWARDING INSTITUTION	-$666
2020	2018	UNIVERSITY OF KENTUCKY	500 S LIMESTONE 109 KINKEAD HALL	LEXINGTON	KY	40526	FAYETTE	USA	Cancer Cause and Prevention Research	000	3	12/4/2019	CHANGE OF GRANTEE / TRAINING INSTITUTION / AWARDING INSTITUTION	-$9,158
														Subtotal = -$667

Issue Date FY: 2019 ( Subtotal = $0 )
2019	2018	UNIVERSITY OF KENTUCKY	500 S LIMESTONE 109 KINKEAD HALL	LEXINGTON	KY	40526	FAYETTE	USA	Cancer Cause and Prevention Research	001	3	8/21/2019	CHANGE OF GRANTEE / TRAINING INSTITUTION / AWARDING INSTITUTION	$39,529
2019	2018	TRUTH INITIATIVE FOUNDATION	900 G ST NW FOURTH FL	WASHINGTON	DC	20001	DISTRICT OF COLUMBIA	USA	Cancer Cause and Prevention Research	000	2	8/21/2019	NON-COMPETING CONTINUATION	-$39,529
														Subtotal = $0

Issue Date FY: 2018 ( Subtotal = $68,901 )
2018	2018	TRUTH INITIATIVE FOUNDATION	900 G ST NW FOURTH FL	WASHINGTON	DC	20001	DISTRICT OF COLUMBIA	USA	Cancer Cause and Prevention Research	000	2	6/22/2018	NON-COMPETING CONTINUATION	$68,901
														Subtotal = $68,901

Issue Date FY: 2017 ( Subtotal = $68,981 )
2017	2017	TRUTH INITIATIVE FOUNDATION	900 G ST NW FOURTH FL	WASHINGTON	DC	20001	DISTRICT OF COLUMBIA	USA	Cancer Cause and Prevention Research	000	1	7/5/2017	NEW	$68,981
														Subtotal = $68,981

Grand Total All Awards = $137,215

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Predicting menthol cigarette and flavored cigar smokers? responses to menthol or flavored tobacco restrictions: results from experimental auctions

Award Number: R03CA219737

ORGANIZATION: NATIONAL CANCER INSTITUTE

OPDIV: NIH

AWARD CLASS: DISCRETIONARY

AWARD ACTIVITY TYPE: SCIENTIFIC/HEALTH RESEARCH (INCLUDES SURVEYS)

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