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Virtual Transportation as a Strategy to Reduce Resistance to Cigarette and e-Cigarette Graphic Health Warnings in Adolescents and Young Adults

Award Number: R01CA214587
ORGANIZATION: NATIONAL CANCER INSTITUTE
OPDIV: NIH
AWARD CLASS: DISCRETIONARY
AWARD ACTIVITY TYPE: SCIENTIFIC/HEALTH RESEARCH (INCLUDES SURVEYS)

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Project Summary/Abstract Most adult smokers initiate tobacco use before age 18, with considerable increases in initiation and the highest rates of use observed between the ages of 18 and 29. Although conventional cigarette use is declining somewhat, use of e-cigarettes that can promote future nicotine addiction is on the rise, particularly for youth. These statistics speak to the need to identify new methods of delivering messages designed to reduce both cigarette and e-cigarette (e-cig) use to younger Americans (i.e., adolescents and young adults). One promising approach involves delivery of graphic health warnings that communicate the risks associated with these products. The proposed research explores delivery of graphic health warnings from within virtual gaming environments. Previous research indicates that videogames can be used effectively to deliver smoking- prevention messages, but past efforts have focused on videogames designed around health-education themes (what are called “serious” games). With surveys indicating that 97% of adolescents and 80% of young adults play videogames for entertainment, use of entertainment videogames as a tool for delivering graphic warnings has tremendous potential to influence youth cigarette and e-cig rates. However, before such an approach can be pursued, researchers need to better understand health communication dynamics in computer-mediated, virtual gaming worlds. The current project addresses this need and tests the viability of The Virtual Transportation Model of Health Communication. This model posits that, as gamers become psychologically immersed (or “transported”) into virtual reality, their tendency to resist persuasive messages they encounter in these worlds is disrupted. The model further posits that such disruption will typically be strongest among individuals who are most likely to resist or reject “real-world” interventions. Support for predictions comes from pilot research conducted by our research team. In this research, graphic health warnings against alcohol- impaired driving and cigarette smoking were embedded in background scenes of entertaining, interactive 3D virtual gaming worlds. Such messages were shown to reduce willingness to engage in these behaviors in the future, particularly among higher-risk individuals who reported feeling psychologically “transported” during game play. The proposed research will build on this work by testing the viability of videogame-based interventions. In Phase 1 (Years 1 & 2) we will refine two existing videogames and develop two new ones while simultaneously empirically evaluating the best methods of delivering in-game health communications and the mechanisms by which transportation heightens in-game influence. In Phase 2 (Years 3 & 4), we will conduct randomized field trials of game-based interventions with two groups, a probability sample of adolescents (13 – 18) and an at-risk sample of young adults (18 – 24). In Phase 3 (Year 5) we will aggregate data across studies to create helath campaign recommendations and to launch an interactive gaming server that will permit broad distribution of empirically validated games, for use by independent health communication researchers.


Issue Date FY	Funding FY	Recipient Name	DUNS Number	City	State	CFDA Number	CFDA Program Title	Award Code	Budget Year	Action Date	Action Type	Action Amount

Issue Date FY: 2020 ( Subtotal = $366,464 )
2020	2020	TEXAS A & M UNIVERSITY	020271826	COLLEGE STATION	TX	93.393	Cancer Cause and Prevention Research	000	5	8/6/2020	NON-COMPETING CONTINUATION	$366,464


Issue Date FY: 2019 ( Subtotal = $351,919 )
2019	2019	TEXAS A & M UNIVERSITY	020271826	COLLEGE STATION	TX	93.393	Cancer Cause and Prevention Research	000	4	8/2/2019	NON-COMPETING CONTINUATION	$351,919


Issue Date FY: 2018 ( Subtotal = $363,195 )
2018	2018	TEXAS A & M UNIVERSITY	020271826	COLLEGE STATION	TX	93.393	Cancer Cause and Prevention Research	001	3	8/13/2018	NON-COMPETING CONTINUATION	$363,195
2018	2017	TEXAS A & M UNIVERSITY	020271826	COLLEGE STATION	TX	93.393	Cancer Cause and Prevention Research	000	2	6/29/2018	CHANGE OF GRANTEE / TRAINING INSTITUTION / AWARDING INSTITUTION	$0


Issue Date FY: 2017 ( Subtotal = $387,354 )
2017	2017	UNIVERSITY OF CONNECTICUT	614209054	STORRS	CT	93.393	Cancer Cause and Prevention Research	000	1	3/15/2017	NEW	$373,522
2017	2017	UNIVERSITY OF CONNECTICUT	614209054	STORRS	CT	93.393	Cancer Cause and Prevention Research	001	1	8/4/2017	NEW	-$373,522
2017	2017	TEXAS A & M UNIVERSITY	020271826	COLLEGE STATION	TX	93.393	Cancer Cause and Prevention Research	002	2	8/4/2017	CHANGE OF GRANTEE / TRAINING INSTITUTION / AWARDING INSTITUTION	$387,354


Grand Total All Awards = $1,468,932

Sum of Action Amount is $1,468,932;

Grand Total = $1,468,932

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Virtual Transportation as a Strategy to Reduce Resistance to Cigarette and e-Cigarette Graphic Health Warnings in Adolescents and Young Adults

Award Number: R01CA214587

ORGANIZATION: NATIONAL CANCER INSTITUTE

OPDIV: NIH

AWARD CLASS: DISCRETIONARY

AWARD ACTIVITY TYPE: SCIENTIFIC/HEALTH RESEARCH (INCLUDES SURVEYS)

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