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Norms re-education to promote engagement in parent-based interventions: A Type 1 implementation-effectiveness trial

Award Number: R01AA030904
ORGANIZATION: NATIONAL INSTITUTE ON ALCOHOL ABUSE AND ALCOHOLISM
OPDIV: NIH
AWARD CLASS: DISCRETIONARY
AWARD ACTIVITY TYPE: SCIENTIFIC/HEALTH RESEARCH (INCLUDES SURVEYS)
PERIOD OF PERFORMANCE START DATE: 09/20/2024
PERIOD OF PERFORMANCE END DATE: 08/31/2029

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Norms re-education to promote engagement in parent-based interventions: A Type 1 implementation-effectiveness trial - Project Summary Underage drinking on college campuses remains a serious public health issue. Research suggests that Parent- Based Interventions (PBIs) that target parents of incoming students can be powerful adjuncts to existing student-level alcohol programs. Although Turissi’s Parent Handbook is the only PBI recommended by the NIAAA to reduce alcohol risk during the transition into college, this “gold standard” PBI has demonstrated only modest effects on student drinking in trials and has relied on monetary incentives to facilitate parent engagement, which do not translate to effective real-world implementation. As such, it is imperative to develop effective PBIs that can be implemented easily and without incentives. One effective motivational PBI component identified by our lab is personalized normative feedback (PNF) designed to correct parents’ misperceptions about first-year student drinking, other parents’ approval for such drinking, and alcohol communication. Further, our pilot trial found that coupling Parent Handbook-like psychoeducational content with such PNF in a social media-inspired app (ParentCandor or PC PNF+) prevented and decreased risky drinking in students when parents were not incentivized. Qualitative data collected from parents also suggested several ways to improve parents’ engagement with the PC PNF+ app which are likely to translate into even stronger effects than observed in the initial trial. Building on this work, Phase 1 of this project seeks to optimize the PC PNF+ app based on pilot parent feedback. Further, fnformed by their comments about time constraints, we will also develop a less time-intensive, email-based social norms marketing campaign (SNMC+) PBI that communicates similar normative information as in the PC PNF+ app with breif Handbook-like tips for parenting around alcohol. Phase 1 will also include a national norms documentation survey (N=2000) of parents of incoming college students to identify inclusive and generalizable norms to feature in PNF+ and SNMC+ interventions. Additionally, parent focus groups and interviews with university stakeholders at two sites will be conducted to identify how these PBI approaches can be packaged to maximize usefulness from the perspectives of parents and universities. Then, in Phase 2, a large, multi-site implementation-effectiveness trial with three cohorts of first-year students (N=2400) will compare the feasibility and effectiveness of PNF+ and SNMC+ against the “gold standard” Handbook and a no-PBI control. Parents will be invited by their child’s University to one of the PBIs just as they would be in the real-world. We will objectively examine which PBI is most engaging to parents, as well as which is most effective at preventing and reducing student drinking and consequences. In addition, parent engagement, alcohol approval, and communication will be examined as mediators of PBI effects on student-level outcomes. Finally, the most engaging and effective PBI will be further discussed with university stakeholders to identify ways to increase the likelihood of real-world adoption.


Issue Date FY	Funding FY	Legal Entity Name	Legal Entity Address	Legal Entity City	Legal Entity State	Legal Entity Zip Code	Legal Entity COUNTY	Legal Entity COUNTRY	Assistance Listing	Award Code	Budget Year	Action Date	Action Type	Action Amount

Issue Date FY: 2025 ( Subtotal = $595,373 )
2025	2025	LOYOLA MARYMOUNT UNIVERSITY	1 LMU DR	LOS ANGELES	CA	90045	LOS ANGELES	USA	Alcohol Research Programs	000	2	8/19/2025	NON-COMPETING CONTINUATION	$595,373
														Subtotal = $595,373

Issue Date FY: 2024 ( Subtotal = $669,973 )
2024	2024	LOYOLA MARYMOUNT UNIVERSITY	1 LMU DR	LOS ANGELES	CA	90045	LOS ANGELES	USA	Alcohol Research Programs	000	1	9/19/2024	NEW	$669,973
														Subtotal = $669,973

Grand Total All Awards = $1,265,346

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Norms re-education to promote engagement in parent-based interventions: A Type 1 implementation-effectiveness trial

Award Number: R01AA030904

ORGANIZATION: NATIONAL INSTITUTE ON ALCOHOL ABUSE AND ALCOHOLISM

OPDIV: NIH

AWARD CLASS: DISCRETIONARY

AWARD ACTIVITY TYPE: SCIENTIFIC/HEALTH RESEARCH (INCLUDES SURVEYS)

PERIOD OF PERFORMANCE START DATE: 09/20/2024

PERIOD OF PERFORMANCE END DATE: 08/31/2029

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