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Understanding the Influence of E-cigarette Advertisement Features

Award Number: R00CA242589
ORGANIZATION: NATIONAL CANCER INSTITUTE
OPDIV: NIH
AWARD CLASS: DISCRETIONARY
AWARD ACTIVITY TYPE: SCIENTIFIC/HEALTH RESEARCH (INCLUDES SURVEYS)
PERIOD OF PERFORMANCE START DATE: 09/01/2018
PERIOD OF PERFORMANCE END DATE: 08/31/2025

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Understanding the Influence of E-cigarette Advertisement Features - ABSTRACT (No change from original, funded submission) Young adults’ initiation and use of e-cigarettes are on the rise in the U.S. E-cigarette use produces toxicants, is addictive, and is associated with future use of combustible tobacco products among young adults. The situation is compounded by aggressive e-cigarette marketing, which often features flavors, models, marketing claims, and price promotions. Evidence has shown the strong influence of tobacco marketing on the initiation and use of tobacco products among young adults, especially young adults who are naïve to tobacco. Thus, a timely public health response comprising more regulation on e-cigarette marketing is needed to prevent and reduce e-cigarette uptake among this group. Although e-cigarette marketing has been pervasive and is rapidly growing, there is a lack of studies examining the influence of e-cigarette advertisement features on young adults’ reactions and other behavioral antecedents. The proposed project will examine the influence of four e- cigarette advertisement features (flavors, models, marketing claims, and price promotions) among young adult non-tobacco users (including never users and experimenters) who are susceptible to e-cigarette use. This study will pursue two Specific Aims: Aim 1 is to identify key features of e-cigarette advertisements that lead to greater attention, cognitive arousal, and positive emotional responses; and Aim 2 is to determine whether edited e-cigarette advertisements without key features lead to reduced positive e-cigarette perceptions and behavioral intentions compared to original, unaltered advertisements. The Aim 1 study will use within-subjects design and adopt eye-tracking technology equipped with pupil diameter assessment and facial expression analysis among 70 young adults. The Aim 2 study will adopt a between-subjects comparative randomized experiment among 900 nationally representative young adults enrolled in an online panel. Individual differences (e.g., biological sex and tobacco use history) in neurocognitive reactions and e-cigarette related perceptions and behavioral intentions will also be assessed for the two studies. The proposed research will innovatively use neuroscience technologies to objectively measure young adults’ neurocognitive reactions to e- cigarette advertisements and help draw causal inferences between viewing e-cigarette advertisements features and immediate perceptions and intentions of using e-cigarettes. This research is directly relevant to the development of the FDA’s policymaking efforts to reduce the impact of e-cigarette advertisements on potential uptake of e-cigarettes among young adults who are naïve to tobacco products.


Issue Date FY	Funding FY	Legal Entity Name	Legal Entity Address	Legal Entity City	Legal Entity State	Legal Entity Zip Code	Legal Entity COUNTY	Legal Entity COUNTRY	Assistance Listing	Award Code	Budget Year	Action Date	Action Type	Action Amount

Issue Date FY: 2024 ( Subtotal = $99,827 )
2024	2024	RUTGERS THE STATE UNIVERSITY OF NEW JERSEY	65 BERGEN ST	NEWARK	NJ	07107	ESSEX	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	000	4	6/24/2024	SUPPLEMENT FOR EXPANSION	$99,827
														Subtotal = $99,827

Issue Date FY: 2023 ( Subtotal = $244,641 )
2023	2023	RUTGERS, THE STATE UNIVERSITY OF NEW JERSEY	65 BERGEN ST	NEWARK	NJ	07107	ESSEX	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	002	4	8/18/2023	NON-COMPETING CONTINUATION	$244,641
2023	2022	RUTGERS, THE STATE UNIVERSITY OF NEW JERSEY	65 BERGEN ST	NEWARK	NJ	07107	ESSEX	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	001	3	8/4/2023	CHANGE OF GRANTEE / TRAINING INSTITUTION / AWARDING INSTITUTION	$4,360
2023	2021	RUTGERS, THE STATE UNIVERSITY OF NEW JERSEY	683 HOES LN W	PISCATAWAY	NJ	08854	MIDDLESEX	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	000	2	8/4/2023	EXTENSION WITH OR WITHOUT FUNDS	-$4,360
														Subtotal = $244,641

Issue Date FY: 2022 ( Subtotal = $249,000 )
2022	2022	RUTGERS, THE STATE UNIVERSITY OF NEW JERSEY	65 BERGEN ST	NEWARK	NJ	07107	ESSEX	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	003	3	8/31/2022	CHANGE OF GRANTEE / TRAINING INSTITUTION / AWARDING INSTITUTION	$249,000
2022	2021	RUTGERS, THE STATE UNIVERSITY OF NEW JERSEY	683 HOES LN W	PISCATAWAY	NJ	08854	MIDDLESEX	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	000	2	10/14/2021	EXTENSION WITH OR WITHOUT FUNDS	$0
2022	2021	RUTGERS, THE STATE UNIVERSITY OF NEW JERSEY	683 HOES LN W	PISCATAWAY	NJ	08854	MIDDLESEX	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	002	2	8/31/2022	EXTENSION WITH OR WITHOUT FUNDS	$0
2022	2021	RUTGERS, THE STATE UNIVERSITY OF NEW JERSEY	683 HOES LN W	PISCATAWAY	NJ	08854	MIDDLESEX	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	001	2	10/19/2021	EXTENSION WITH OR WITHOUT FUNDS	$0
														Subtotal = $249,000

Issue Date FY: 2021 ( Subtotal = $249,000 )
2021	2021	RUTGERS, THE STATE UNIVERSITY OF NEW JERSEY	683 HOES LN W	PISCATAWAY	NJ	08854	MIDDLESEX	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	001	2	9/13/2021	EXTENSION WITH OR WITHOUT FUNDS	$0
2021	2021	RUTGERS, THE STATE UNIVERSITY OF NEW JERSEY	683 HOES LN W	PISCATAWAY	NJ	08854	MIDDLESEX	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	000	2	8/17/2021	EXTENSION WITH OR WITHOUT FUNDS	$249,000
														Subtotal = $249,000

Grand Total All Awards = $842,468

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Understanding the Influence of E-cigarette Advertisement Features

Award Number: R00CA242589

ORGANIZATION: NATIONAL CANCER INSTITUTE

OPDIV: NIH

AWARD CLASS: DISCRETIONARY

AWARD ACTIVITY TYPE: SCIENTIFIC/HEALTH RESEARCH (INCLUDES SURVEYS)

PERIOD OF PERFORMANCE START DATE: 09/01/2018

PERIOD OF PERFORMANCE END DATE: 08/31/2025

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