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A Social Media Personalized Normative Feedback Intervention for Heavy Drinking Students

Award Number: R00AA025394
ORGANIZATION: NATIONAL INSTITUTE ON ALCOHOL ABUSE AND ALCOHOLISM
OPDIV: NIH
AWARD CLASS: DISCRETIONARY
AWARD ACTIVITY TYPE: SCIENTIFIC/HEALTH RESEARCH (INCLUDES SURVEYS)
PERIOD OF PERFORMANCE START DATE: 09/15/2019
PERIOD OF PERFORMANCE END DATE: 08/31/2024

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A Social Media Personalized Normative Feedback Intervention for Heavy Drinking Students - PROJECT SUMMARY/ABSTRACT The long-term goals of the proposed research trajectory are twofold: (1) to better understand how social media potentially shapes and redefines students' drinking norms, (2) and to utilize this knowledge in order to develop and implement a social media-specific personalized normative feedback (SMPNF) intervention targeting the reduction of drinking among heavy drinking students. These overarching goals will be achieved via a 5-year training plan consisting of two mentored years and three years of independent research. Primary objectives of the training plan will include: 1) gaining experience in coding alcohol-related content (ARC) on social media, 2) creation and validation of two ARC-related self-report instruments, 3) obtaining base rate information for ARC utilizing the new self-report measure, 4) developing a strong foundation in the field of alcohol research with an emphasis in intervention development, 5) acquiring necessary statistical skills in the creation of assessment instruments and hierarchal linear modeling in order to test intervention hypotheses, and 6) cultivating greater proficiency in grant writing. Dr. Steers will meet regularly with members of her mentoring team who possess extensive expertise in the areas directly relevant to the research proposal: 1) alcohol-related personalized feedback interventions among college populations (Dr. Neighbors), 2) ARC posted to Facebook (Dr. Moreno), and 3) statistical expertise (Dr. Wickham). The timing and structure of the training plan has been carefully organized and integrated to concur with the implementation of the SMPNF intervention. In the K99 mentored phase, two self-report measures will be constructed, psychometrically evaluated, and refined which assess: 1) positive and negative evaluations surrounding ARC, and 2) participants' self-reported frequency/categories in which they and their friends posted ARC. The latter measure will be correlated with the ARC contained on a stratified (based on how much participants report drinking) subsample of 240 of 500 participants' Facebook walls. The first year of the R00 phase will be dedicated to assessing base rates of drinking and Facebook ARC using the ARC frequency/category measure developed in the K99 phase. These base rates will be used to generate part of feedback that participants receive in the SMPNF intervention to be conducted in the second and third years of the R00 phase. Participants will be randomly assigned to one of four conditions: 1) SMPNF only, 2) alcohol-related personalized normative feedback (APNF) only, 3) APNF + SMPNF, and 4) attention control. The proposed research is both timely and consistent with the NIAAA's mission of exploring the intersection of social media and drinking. Upon securing a tenure track position at the R00 institution, Dr. Steers plans to utilize the knowledge gained from the planned studies in order to conceive her first independent R01 NIAAA proposal as principle investigator in order to further this line of research.


Issue Date FY	Funding FY	Legal Entity Name	Legal Entity Address	Legal Entity City	Legal Entity State	Legal Entity Zip Code	Legal Entity COUNTY	Legal Entity COUNTRY	Assistance Listing	Award Code	Budget Year	Action Date	Action Type	Action Amount

Issue Date FY: 2025 ( Subtotal = -$10 )
2025	2021	DUQUESNE UNIVERSITY OF THE HOLY SPIRIT	600 FORBES AVENUE	PITTSBURGH	PA	15282	ALLEGHENY	USA	Alcohol Research Programs	000	5	1/31/2025	NON-COMPETING CONTINUATION	-$10
														Subtotal = -$10

Issue Date FY: 2023 ( Subtotal = $0 )
2023	2021	DUQUESNE UNIVERSITY OF THE HOLY SPIRIT	600 FORBES AVENUE	PITTSBURGH	PA	15282	ALLEGHENY	USA	Alcohol Research Programs	000	5	9/11/2023	NON-COMPETING CONTINUATION	$0
														Subtotal = $0

Issue Date FY: 2021 ( Subtotal = $249,000 )
2021	2021	DUQUESNE UNIVERSITY OF THE HOLY SPIRIT	600 FORBES AVE	PITTSBURGH	PA	15282	ALLEGHENY	USA	Alcohol Research Programs	000	5	8/27/2021	NON-COMPETING CONTINUATION	$249,000
														Subtotal = $249,000

Issue Date FY: 2020 ( Subtotal = $311,452 )
2020	2020	DUQUESNE UNIVERSITY OF THE HOLY SPIRIT	600 FORBES AVE STE 205	PITTSBURGH	PA	15219	ALLEGHENY	USA	Alcohol Research Programs	002	4	8/14/2020	NON-COMPETING CONTINUATION	$249,000
2020	2019	DUQUESNE UNIVERSITY OF THE HOLY SPIRIT	600 FORBES AVE STE 205	PITTSBURGH	PA	15219	ALLEGHENY	USA	Alcohol Research Programs	000	3	11/30/2019	EXTENSION WITH OR WITHOUT FUNDS	$62,452
2020	2019	DUQUESNE UNIVERSITY OF THE HOLY SPIRIT	600 FORBES AVE STE 205	PITTSBURGH	PA	15219	ALLEGHENY	USA	Alcohol Research Programs	001	3	12/20/2019	EXTENSION WITH OR WITHOUT FUNDS	$0
														Subtotal = $311,452

Issue Date FY: 2019 ( Subtotal = $249,000 )
2019	2019	DUQUESNE UNIVERSITY OF THE HOLY SPIRIT	600 FORBES AVE STE 205	PITTSBURGH	PA	15219	ALLEGHENY	USA	Alcohol Research Programs	000	3	9/10/2019	EXTENSION WITH OR WITHOUT FUNDS	$249,000
														Subtotal = $249,000

Grand Total All Awards = $809,442

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A Social Media Personalized Normative Feedback Intervention for Heavy Drinking Students

Award Number: R00AA025394

ORGANIZATION: NATIONAL INSTITUTE ON ALCOHOL ABUSE AND ALCOHOLISM

OPDIV: NIH

AWARD CLASS: DISCRETIONARY

AWARD ACTIVITY TYPE: SCIENTIFIC/HEALTH RESEARCH (INCLUDES SURVEYS)

PERIOD OF PERFORMANCE START DATE: 09/15/2019

PERIOD OF PERFORMANCE END DATE: 08/31/2024

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