Hungry Heart Media, Inc. DBA Wondros Proposal for Integrated Engagement and Outreach Support for the All of Us Research Program - Abstract The National Institutes of Health’s (NIH) All of Us Research Program is committed to a bold mission: accelerating health research and improving human health by building one of the most comprehensive biomedical datasets in history. Building on the foundation established through our long-standing partnership with the NIH and consortium partners, our objective is to further develop and enrich the scientific experience for participants and researchers across the nation. To maximize enrollment, retention, and long-term engagement, we will advance initiatives focused on holistic knowledge mobilization, participant outreach, and research experience strategies that move program priorities forward. Wondros will unify strategy, operations, creative development, content production, partner support, and user experience within a cohesive framework grounded in thoughtful governance, seamless collaboration, and disciplined project management across every workstream. I. Participants We will support enrollment, retention, and long-term engagement by improving participant digital experiences, developing audience-centered content and outreach strategies, and nurturing sustained relationships with individuals and families throughout the research journey. Key priorities include: pediatric and family enrollment expansion, digital pathway refresh initiatives, recontact and reassessment campaigns, and Partnered Research Study rollouts. These efforts are designed to strengthen participation and enrich the long-term return of value for participants. II. Researchers We will support researcher engagement and Workbench utilization through strategic content development, outreach, and visual storytelling that make complex scientific outputs accessible to diverse audiences. By empowering researchers with timely, actionable resources, we will help reduce research time, accelerate innovation in precision medicine, and further advance reproducible science that leads to better health outcomes. III. Consortium Partners We will support consortium partners through a coordinated system of content resources, asset development, and governance frameworks that ensure program-aligned outreach at every stage of the program. Through this integrated approach, we will strengthen collaboration, streamline communications, and sustain alignment across the broader ecosystem. Wondros will help transform how people experience, contribute to, and benefit from the All of Us Research Program, supporting the discoveries and scientific advancements that lead to better health outcomes for all. 5450 W. WASHINGTON BLVD. LOS ANGELES, CA 90016 | (323) 951-0010 | WONDROS.COM
