Project Abstract Summary
Each year, approximately 45,000 African Americans die from preventable smoking-
related diseases which include cancer, heart disease, lung disease, stroke, diabetes, and chronic obstructive pulmonary disease (COPD). Despite great progress in public health treatment over the last 20 years, tobacco use continues to be the number one preventable cause of death and disease among African Americans.
To prevent and further curtail evidence of escalating chronic disease in relation to tobacco use and cancer among African Americans, The Center for Black Health & Equity (The Center) will enhance our existing administration and management as a national network providing training and technical assistance (TTA) with an intentional focus on increasing our reach within rural communities and targeted urban centers to engage the intersectionality of African American men and women who are overwhelmingly represented in the poor health outcomes and health disparities related to menthol/flavor commercial tobacco product use.
The Center, with the support of its strategic partners, will continue to administer and sustain a multi-faceted national network to serve as a catalyst for improving health outcomes in African American communities. Our strategy to develop bi-directional information exchange at The Center will include data analysis from our in-person and digital events, such as No Menthol Sunday, State of Black Health Regional Forums, and State of Black Health National Conferences to feed our information management and collection systems on other Network members.
The Center will continue its successful management of a Community of Practice (CoP) – expanding its methods over the next five years by hosting three additional CoPs after identifying organizations and community coalitions (community-based partners) who have engaged in past trainings or requested technical assistance. Our forthcoming Community of Practices will introduce and increase knowledge of the Political Determinants of Health framework. The Center will develop and expand connections with community-based organizations that share a mutual goal of health equity and health justice for African Americans.
The Center’s growth in reach and influence, supported by our internal Communications Unit, is continuously generating new and creative targeted health-related content for websites, blogs, and podcasts, across our social media platforms. As we track and measure performance to ensure growth, we will work to identify opportunities for ongoing engagement. The Center plans to use strategic planning methods to execute all digital communication activities and virtual calls to action. These strategies will strengthen the capability of our network partners to respond to public health priorities that address African American tobacco-related cancer health disparities collaboratively and strategically.