Going BOLD in Cameron County - Cameron County Public Health Project Abstract Summary Hispanics place a strong cultural emphasis surrounding familism. Familism is a cultural value that prioritizes strong, close, supportive relationships where family is prioritized over oneself. This commitment to family can create stress on the family especially when a parent or a family member is diagnosed with Alzheimer’s Disease and Related Dementias (ADRD). This is not only due to the stressful impact this will have on the caregiver, but because of health disparities and health inequities among Hispanics, such as poverty, minimum education and unemployment. Being situated along the Texas/Mexico border, Cameron County residents, being 90% Hispanic, struggle to tackle challenges that arise from an inadequate ADRD infrastructure that is unable to properly detect, assess, treat and educate community members. Combined with the lack of access to healthcare, it further contributes to the challenge of receiving a proper diagnosis and caregiver support. This leads to family members being deprived of the resources needed to effectively care for their loved ones. The Going BOLD in Cameron County aims to build the essential ADRD infrastructure to support these community connections, increase educational attainment and enhance resource provision. Eliminating these barriers and inequities, Cameron County Public Health aims to better protect, equip and affect the ADRD community through the development of a reliable and sustainable system.