The University of Arkansas for Medical Sciences (UAMS) has leveraged relationships created through the Reach Out and Connect (ROaC) team to mobilize efforts to eliminate barriers involving testing, education, and the prevention of COVID-19 and influenza. Some of these efforts include working with churches, non-profits, federally qualified health centers, community pharmacies, and mobile clinics to increase testing sites, dissemination of culturally and linguistically appropriate information, distribution of PPE, and connecting the public to resources like food pantries and rental assistance.Specifically, the ROaC team has the experience, community trust, and capacity to facilitate community-level strategies to address barriers to access and increase acceptance of both the Covid-19 and influenza vaccine.By the end of the year project, our activities and outcomes will be:A. Host focus groups, interviews and townhalls with Marshallese and Hispanic community members to understand barriers and hesitancy to receiving COVID-19 and Influenza vaccine.B. Create informational materials like toolkits, media campaigns, and train influential messengers and community partners to deliver the message(s) and increase awareness and decrease vaccination hesitancy.C. Work with pharmacies/providers and patient navigators to mobilize the region and increase opportunities for COVID-19 and influenza vaccination, including the activation of activities during National Influenza week. These efforts will increase vaccination rates in both our target populations.