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FACES 4 CHANGE: METH AMPHETAMINE PREVENTION (M.A.P.)

Award Number: NH28CE004285
ORGANIZATION: NATIONAL CENTER FOR INJURY PREVENTION AND CONTROL
OPDIV: CDC
AWARD CLASS: DISCRETIONARY
AWARD ACTIVITY TYPE: HEALTH SERVICES
PERIOD OF PERFORMANCE START DATE: 09/30/2026
PERIOD OF PERFORMANCE END DATE: 09/29/2031

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FACES 4 CHANGE: METH AMPHETAMINE PREVENTION (M.A.P.) - Abstract The Harrisonburg, VA Faces 4 Change: Meth Amphetamines Prevention (M.A.P.) CARA Initiative’s purpose is to increase awareness of the protective factors and risk factors of youth methamphetamine drug use using a comprehensive prevention education strategy. The population to be served is youth ages 13-18. The 2023, James Madison University (JMU) Institute for Innovation in Health and Human Services Youth Data Survey (YDS) reports an alarming youth METH use/abuse problem. The YDS reports 8th, 10th and 12th grade student methamphetamine use from 2021 to 2023, at 0.6% and 0.9% respectively. Results from the 2025 National Survey on Drug Use and Health (NSDUH) showed that among adolescents aged 12 to 17, 0.2% used METH in the past year and the Monitoring the Future National Survey results show 2025 annual prevalence rates at 0.4%, 0.5% and 0.8% in grades 8, 10, and 12, respectively. These results concur that Harrisonburg /Rockingham County youth are using METH in greater numbers than their national counterparts. In this vein, the project goals are: CARA Goal 1: Reduce and prevent the use of methamphetamines among youth in Harrisonburg, Virginia by implementing a Media Advocacy Campaign, Social Norms Campaign, and a Social Media Campaign (the Campaigns) to align with the CARA logic model. CARA Goal 2: Change the culture and context regarding the acceptability of methamphetamine use in Harrisonburg, Virginia. The strategy is an evidence-based environmental prevention education approach using three media campaigns: Media Advocacy Campaign to increase the amount of coverage the prevention of youth methamphetamine use receives in the news media and the type of news coverage received through TV, radio, talk shows, podcasts, newsletters, blogs, and media events - like press briefings, Social Media Campaign to connect the community-at-large by staying in touch about Coalition activities for the prevention of methamphetamine use through Facebook, X, TikToc, Instagram and YouTube Social Norms Campaign to disseminate accurate information about the perceptions of youth and methamphetamines, and to correct any existing misperceptions about methamphetamine use among adolescents.


Issue Date FY	Funding FY	Legal Entity Name	Legal Entity Address	Legal Entity City	Legal Entity State	Legal Entity Zip Code	Legal Entity COUNTY	Legal Entity COUNTRY	Assistance Listing	Award Code	Budget Year	Action Date	Action Type	Action Amount

Issue Date FY: 2026 ( Subtotal = $0 )
2026	2026	YOUTH POPULAR CULTURE INSTITUTE, INC.	8906 FOX PARK RD	CLINTON	MD	20735	PRINCE GEORGES	USA	CARA ACT Comprehensive Addition and Recovery Act of 2016	01	1	9/21/2026	ADMINISTRATIVE SUPPLEMENT ( + OR - ) (DISCRETIONARY OR BLOCK AWARDS)	-$75,000
2026	2026	YOUTH POPULAR CULTURE INSTITUTE, INC.	8906 FOX PARK RD	CLINTON	MD	20735	PRINCE GEORGES	USA	CARA ACT Comprehensive Addition and Recovery Act of 2016	00	1	9/18/2026	NEW	$75,000
														Subtotal = $0

Grand Total All Awards = $0

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FACES 4 CHANGE: METH AMPHETAMINE PREVENTION (M.A.P.)

Award Number: NH28CE004285

ORGANIZATION: NATIONAL CENTER FOR INJURY PREVENTION AND CONTROL

OPDIV: CDC

AWARD CLASS: DISCRETIONARY

AWARD ACTIVITY TYPE: HEALTH SERVICES

PERIOD OF PERFORMANCE START DATE: 09/30/2026

PERIOD OF PERFORMANCE END DATE: 09/29/2031

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