Official websites use .gov

A .gov website belongs to an official government organization in the United States.

Secure .gov websites use HTTPS

A lock ( 🔒 ) or https:// means you've safely connected to the .gov website. Share sensitive information only on official, secure websites.

Need Help

A new generation of misleading tobacco marketing: Assessing the evolution of misleading combustible tobacco marketing features and detrimental implications for vulnerable youth and young adults

Award Number: K01CA281062
ORGANIZATION: NATIONAL CANCER INSTITUTE
OPDIV: NIH
AWARD CLASS: DISCRETIONARY
AWARD ACTIVITY TYPE: TRAINING/TRAINEESHIP
PERIOD OF PERFORMANCE START DATE: 01/03/2024
PERIOD OF PERFORMANCE END DATE: 12/31/2028

Group Awards By:

View Award Description

A new generation of misleading tobacco marketing: Assessing the evolution of misleading combustible tobacco marketing features and detrimental implications for vulnerable youth and young adults - Project Summary/Abstract The purpose of this research is to assess the use and effects of a new generation of misleading descriptors and imagery in combustible tobacco marketing. While regulatory efforts to date have made strides in restricting the use of especially misleading terms in tobacco marketing (e.g., “mild”, “natural”), industry marketing has evolved to utilize newer descriptors and imagery that are known to be associated with these restricted terms; yet, research studying this evolution is quite limited. As the tobacco industry continues to mislead consumers with attempts to skirt regulatory actions via implied reduced risk claims (e.g., “organic”, “tobacco and water”), it is crucial to track their misleading marketing tactics and monitor effects on vulnerable youth and young adults (YYAs), especially as this suggestive marketing for traditional tobacco products now exists alongside other products actually authorized for designation as modified risk (i.e., Modified Risk Tobacco Products, or MRTPs). Through a preliminary literature and marketing content review under Aim 1, this research will characterize newer descriptors and imagery utilized in misleading marketing for combustible tobacco products (because these products pose the greatest harms), focusing specifically on cigarettes and cigarillos. Aim 1 focus groups with YYAs will assess attention, product appeal, and risk perceptions for products advertised/packaged with these descriptors and imagery, as well as other products by the same brands and MRTPs. Results will inform a discrete choice experiment (DCE) (Aim 2) that manipulates a series of target descriptors and images as well as modified risk claims on cigarette and cigarillo packs, in order to isolate independent and joint effects of the target features on product appeal and preferences. Under Aim 3, an eye-tracking study will examine young people’s attention to ads and packs using salient descriptors and images (per focus group and DCE results), and in combination with the prior activities, will provide preliminary data to inform research avenues for future regulatory efforts. This K01 will support the pursuit of my long-term career goal of becoming an independent tobacco control researcher at the intersection of tobacco policy, health communication, and tobacco misbeliefs; it will develop my content expertise (i.e., trends in/effects of cigarette and cigarillo marketing) and cultivate new methodological skillsets (i.e., focus groups, DCE, eye-tracking). The proposed research will allow me to work towards research independence and an R01 grant to further study misleading tobacco marketing, with a new focus on additional products and an emphasis on regulatory remedy.


Issue Date FY	Funding FY	Legal Entity Name	Legal Entity Address	Legal Entity City	Legal Entity State	Legal Entity Zip Code	Legal Entity COUNTY	Legal Entity COUNTRY	Assistance Listing	Award Code	Budget Year	Action Date	Action Type	Action Amount

Issue Date FY: 2026 ( Subtotal = $220,588 )
2026	2026	RUTGERS THE STATE UNIVERSITY OF NEW JERSEY	65 BERGEN ST	NEWARK	NJ	07107	ESSEX	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	001	3	3/3/2026	NON-COMPETING CONTINUATION	$220,588
2026	2025	RUTGERS THE STATE UNIVERSITY OF NEW JERSEY	65 BERGEN ST	NEWARK	NJ	07107	ESSEX	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	000	2	2/11/2026	NON-COMPETING CONTINUATION	$0
2026	2024	RUTGERS THE STATE UNIVERSITY OF NEW JERSEY	65 BERGEN ST	NEWARK	NJ	07107	ESSEX	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	002	1	3/19/2026	NEW	$0
														Subtotal = $220,588

Issue Date FY: 2025 ( Subtotal = $221,068 )
2025	2025	RUTGERS THE STATE UNIVERSITY OF NEW JERSEY	65 BERGEN ST	NEWARK	NJ	07107	ESSEX	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	001	2	2/13/2025	NON-COMPETING CONTINUATION	$0
2025	2025	RUTGERS THE STATE UNIVERSITY OF NEW JERSEY	65 BERGEN ST	NEWARK	NJ	07107	ESSEX	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	000	2	12/23/2024	NON-COMPETING CONTINUATION	$221,068
														Subtotal = $221,068

Issue Date FY: 2024 ( Subtotal = $221,851 )
2024	2024	RUTGERS THE STATE UNIVERSITY OF NEW JERSEY	65 BERGEN ST	NEWARK	NJ	07107	ESSEX	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	000	1	1/3/2024	NEW	$221,851
2024	2024	RUTGERS THE STATE UNIVERSITY OF NEW JERSEY	65 BERGEN ST	NEWARK	NJ	07107	ESSEX	USA	Family Smoking Prevention and Tobacco Control Act Regulatory Research	001	1	2/14/2024	NEW	$0
														Subtotal = $221,851

Grand Total All Awards = $663,507

Top

All Categories

About

Search

Reports

Data Submission

Award Information

A new generation of misleading tobacco marketing: Assessing the evolution of misleading combustible tobacco marketing features and detrimental implications for vulnerable youth and young adults

Award Number: K01CA281062

ORGANIZATION: NATIONAL CANCER INSTITUTE

OPDIV: NIH

AWARD CLASS: DISCRETIONARY

AWARD ACTIVITY TYPE: TRAINING/TRAINEESHIP

PERIOD OF PERFORMANCE START DATE: 01/03/2024

PERIOD OF PERFORMANCE END DATE: 12/31/2028

Federal Websites

Department of Health & Human Services

HHS Operating Divisions

HHS Staff Divisions

Download A Document Viewer