Pacifica Prevention Partnership - STOP - Pacifica Prevention Partnership(PPP) STOP Project PPP’s STOP project focuses on access and availability of alcohol and drugs, media messaging, youth-led research, and policy advocacy. Youth leadership continues to be in the forefront of our work and uses a peer-led approach to inform youth activism, civic engagement, and policy advocacy to promote social change and reduce youth substance use We continue to implement retail strategies focusing on merchants' education, recognition, and lawful compliance. We also have social strategies including parent education and the implementation of social host (underage drinking in the home) ordinances. Our target population is BIPOC, low-income, immigrant, and at-risk youth ages 13-18 residing in northern San Mateo County with the majority coming from Daly City and Pacifica. Daly City residents are 78.7% BIPOC. Of our participants, nearly 40% are non-English speakers, mostly monolingual Spanish and Tagalog. In 2022-23, our participants were 24% Latinx, 35% Asian, 17% Caucasian, 4% Black, and 11% Mixed Race, with 21% identifying as LGBTQIA+. Some of our participants are justice-involved, children in foster care, or have special needs and we collaborate with their respective community support systems. We will serve approximately 400 people annually through our youth leadership programs, health education and merchant education. The following are our projects goals and objectives: Goal One: To increase the capacity of PPP and the community to enhance initiatives to reduce alcohol use amongst youth and collaborate with public, private, and non-profit agencies as well as federal, state, and local governments to support the efforts of the community coalition work. Objective A: By August 2028, partnership members, staff, and/or partnering agencies will participate in 16 quarterly training sessions, training 100 community members based on Communities Mobilizing for Change on Alcohol (CMCA), a nationally recognized model program that uses community-organizing strategies to reduce youth access to alcohol by changing community access and practices. Objective B: By August 2028, we will train and recruit at least 120 BTC participants who will facilitate 300 youth meetings. Objective C: By August 2028, 120 BTC youth participants will report increased knowledge and skills to address youth alcohol use as measured by the Youth Development Survey Objective D: By August 2028, BTC youth coalition will host 4 annual youth summits to address underage drinking among youth. Goal Two: Reduce underage drinking amongst youth by implementing evidence based strategies that minimize the risks and behaviors that lead to alcohol use among youth.(Alcohol-Access/availability) Objective E: By August 2028, Pacifica will be joined by Daly City, Colma and Brisbane as cities receiving merchant education and retail compliance checks reaching 400 merchants. Objective F: By August 2028, INSPIRE will connect 140 youth to additional substance use services to prevent youth from progressing from experimental use into substance use disorder.