The project will focus on preventing youth alcohol use among Alexandria youth ages 10-18 through in-person and digital dissemination of alcohol use prevention resources, the promotion and implementation of positive alternative activities that increase protective factors and reduce risk factors, and by reducing youth access to alcohol.
The project’s three goals are 1) reduce youth alcohol use among Alexandria Latino youth ages 10-18 through targeted digital and in-person dissemination of alcohol use prevention resources to youth and adults, 2) increase protective factors and reduce risk factors associated with youth alcohol use through the promotion and implementation of positive alternative activities, and 3) reduce youth access to alcohol by building community capacity and increasing community collaboration.
The objectives aligned with these goals are 1a) reach at least 4,000 Latino youth and adults with culturally appropriate alcohol use prevention messaging shared through digital communication channels, 1b) reach at least 8,000 Latino youth and adults with culturally appropriate alcohol use prevention messaging shared through printed messaging materials, 1c) deliver culturally appropriate alcohol use prevention resources through in-person outreach events and presentations to at least 1,500 Latino youth and adults, 1d) increase the perception of risk of alcohol use by four percent among Latino 8th, 10th, and 12th grade Alexandria City Public Schools (ACPS) students, 1e) increase the perception of parental disapproval of alcohol use by two percent among Latino 8th, 10th, and 12th grade ACPS students, 1f) increase the perception of peer disapproval of alcohol use by six percent among Latino 8th, 10th, and 12th grade ACPS students, 2a) increase the percent of 8th, 10th, and 12th grade ACPS students who report that they spend three or more hours per week participating in youth programs from 47% to 50%, 2b) increase the perception of risk of alcohol use by four percent among 8th, 10th, and 12th grade ACPS students, 2c) increase the perception of peer disapproval of alcohol use by six percent among 8th, 10th, and 12th grade ACPS students, 3a) reduce the percent of 8th, 10th, and 12th grade ACPS students reporting acquiring alcohol in the past month because someone gave it to them by three percent, 3b) reduce the percent of 8th and 10th grade ACPS students reporting acquiring alcohol in the past month because they got it at a party by three percent, 3c) reduce the percent of 10th and 12th grade ACPS students reporting acquiring alcohol in the past month because they bought it in a store or at a gas station by two percent, 3d) increase the percentage of retailers that pass alcohol compliance checks from 84% to 86%, 3e) ensure that on an annual basis, at least 40 businesses participate in prevention campaigns to promote the legal consequences of providing alcohol to minors, and 3f) decrease past 30-day alcohol use by two percent among 8th, 10th, and 12th grade ACPS students.