Project name: Urban Partnership Drug Free Community Coalition (UPDFCC) STOP Program
Population to be served: At-risk youth population ages 12-17 attending one of six participating schools in zip codes 33127, 331136-38, 33142, 33150, 333161-2, and 33169. Overall, the target community is 62.7% Black, 27.6% Hispanic and 7.5% Non-Hispanic White. The Haitian
ethnicity/culture has a huge impact on the area with the largest concentration of Haitian residents in the county resides in the target area.
Strategies/interventions: The STOP Program will achieve overall movement in societal change by: (i) changing social norms (targeted prevention education and mass media awareness, public policy, best practices and local data dissemination ); (ii) reducing availability and consumption of alcohol by youth (local data dissemination; capacity building of youth coalition to lead campaigns; youth-led awareness campaigns) and (iii)
increasing involvement of the government official and the local community in prevention activities (Town Hall Meetings, neighborhood campaigns).
Project Goals: (1) Strengthening community collaboration and building capacity to reduce the prevalence of underage drinking; and, 2) Enhancing the coalition's capacity to implement environmental-level interventions to shift community norms and change attitudes surrounding underage drinking.
Number of people to be served: 5000 annually and 20,000 over project life span.