Active Coalition That Influences Outcomes in this Neighborhood (ACTION): Sober Truth on Preventing Underage Drinking Project - The Active Coalition That Influences Outcomes in this Neighborhood (ACTION): Sober Truth on Preventing Underage Drinking Project will serve northwest Detroit, prioritizing the 48219 zip code. With funding from the STOP Act Grant, ACTION will reduce and prevent underage drinking serving the population of youth and young adults ages 12-20 in this area using the Communities That Care and Alcohol Literacy Challenge evidence-based models.
According to the 2015 American Communities Survey, 91% of the population in this zip code is African American, and children under 19 comprise 27% of the community’s residents. This zip code is an economically disadvantaged area, with approximately 35% or residents living below poverty, which far exceeds the rates of Michigan (16.9%) and the U.S. (15.6%) according to the US Census Bureau. According to a 2017 needs assessment conducted by the University of Michigan School of Social Work, 48219 has 34 marijuana dispensaries, 57 licensed places to buy alcohol, and only 15 parks. According to the 2017-18 State of Michigan MiPHY results, 17% of Wayne County high school students currently drink alcohol (past 30 days), and the CDC Youth Risk Behavior Survey 2017 results show that 18% of Detroit high school students currently use alcohol.
ACTION will implement the evidence-based Communities That Care model to coordinate with local organizations, conduct a needs assessment, create a community profile, create an action plan, and implement and evaluate programs. In conjunction with the CTC model, ACTION will partner with Detroit’s 8th Police Precinct to ensure 30 compliance checks / Cops in Shops check-ins are completed annually throughout the various liquor vendors in 48219. ACTION will host a train-the-trainer opportunity for local organizations to develop competency in the evidence-based Alcohol Literacy Challenge, which has been proven to reduce alcohol consumption among youth and was ranked as effective by the National Registry of Evidence Based Programs and Practices. Additionally, ACTION will implement Communities Talk town halls and will conduct social media and other media marketing to raise awareness of the legal consequences that accompany underage drinking and violating Social Host ordinances. Lastly, ACTION will implement a Geofencing strategy, partnering with Go Media to send prevention education messages via bluetooth to individuals who enter or approach local liquor vendors upon their visit and for 30 days afterward. ACTION's goal is to prevent and reduce alcohol use among individuals aged 12-20 in the 48219 zip code in Detroit by implementing evidence-based strategies to reduce high-risk behaviors and social norms that may contribute to underage drinking. ACTION’s objectives include: 1) By the end of Year 3, increase 55% of Trainees’ scores on the Alcohol Literacy Challenge post-tests, as demonstrated by pre- and post-tests offered at the Train-the-trainer events; by the end of year 4, 80% of trainees will commit to implementing the Alcohol Literacy Challenge at their community setting. 2) By the start of Year 2, create a Community Action Plan targeting reducing underage drinking, based on results from the Communities That Care needs assessment and community profile. 3) By the end of Year 3, increase each sector of the coalition by 1 new member so that each Coalition sector has at least 2 representatives, and recruit 10 new Youth members to the Youth Advisory Council (the Pride Club), as demonstrated by Coalition Involvement Agreements. 4) By the end of Year 4, reduce the self-reported 30-day alcohol use rate by 4% in Detroit Service Learning Academy and Old Redford Academy, as demonstrated by the Communities That Care Youth Survey. ACTION will serve 400 unduplicated persons annually and a total of 2,000 individuals throughout the length of the project.