The 988 Suicide and Crisis Lifeline Operations Grant is aimed at supporting the continuous provision of call, chat, and text services for anyone in the U.S. who is experiencing a mental health or suicide crisis or those who care about them. The grant focuses on maintaining and updating network operations, and infrastructure, monitoring and reporting, and ensuring oversight of all Lifeline activities, as well as promotion of the line. Through this project, 988 Lifeline has the potential to reach over 7.5 million users in the coming year. With this funding, Vibrant will increase its monitoring of center performance and center coordination in order to meet performance expectations. This will be achieved through the development, rollout, and uptake of new technology and operations tools, including the Unified Platform. Ongoing maintenance of operational reporting, workforce management tools, network health monitoring, the center management system, external partner dashboards, a public website for network health and performance, communications and media dashboards, secure tools to facilitate quality assurance activities, information requests, and a system for better managing the subawardees will further support performance goals. Vibrant will integrate and further develop culturally responsive pilot and subnetwork programs. Vibrant will also develop and implement a comprehensive annual training plan that covers mandated core competencies in suicide risk assessment and prevention as well as optional, related content training. Vibrant will accomplish this goal through the expansion of the recently launched Learning Management System. Compliance with mandated training is tracked in the LMS and monitored by designated staff. Training content will alight with equity goals that address the provision of tailored, person-centered approaches to all callers, texters, and chatters, in particular, to meet the needs of historically and intentionally harmed groups. Finally, Vibrant will develop and enact a promotion and marketing strategy in conjunction with SAMHSA and HHS communications and marketing strategy. This strategy will focus on general awareness of 988 to drive volume, with targeted approaches to reach historically marginalized and harmed populations.