988 Suicide & Crisis Lifeline Statewide Public Awareness Campaign - The State of Oregon's 988 strategic communications and community engagement campaign will focus on two key goals during the project period of Sept. 30, 2024, through Sept. 29, 2025: 1) Increasing general awareness of 988 across the state and among key audiences. 2) Educating communities on what to expect when reaching out to 988 for themselves, a friend or a loved one. The $3 million in Congressionally Directed Spending will lay the foundation for Year One of the state's 988 public awareness campaign, which will be a multi-year, multi-channel effort.
