Rural Communities Opioid Response Program-Impact - Project Title: Baptist Health Deaconess Madisonville FY26 RCORP-Impact Integrated Care Network Requested Award Amount: $3,000,000 Applicant Organization Name: Baptist Health Deaconess Madisonville, Inc. Applicant Organization Address: 900 Hospital Drive, Madisonville, KY 42431 Applicant Organization Facility Type: Rural Hospital Project Contact: Julia Kays, Financial Specialist, 270-326-6134 office/Julia.Kays@baptistdeaconess.com Network Members: 1) Baptist Health Deaconess Madisonville, 2) Baptist Health Deaconess Medical Group, 3) Stepworks Recovery Centers, 4) Spero Health, 5) Hopkins County Health Department Previous RCORP Awards: Yes Target Population: Three counties in Western Kentucky These counties are medically underserved area in which there is a Mental Health Professionals Shortage Area. Target Rural Service Area Demographics Summary: - Population Estimates for primary target rural service area: ~89,368. - Averaged median household income is $56,123; more than $24,000 below the national median. - Estimated 18% of the population lives in poverty; ~7 percentage points higher than the national average. - The percentage of the population of the target rural service area under the age of 65 with a disability is ~19.4%; more than double the national average. The project will implement an integrated care model that embeds SUD/OUD services across primary care, emergency, and behavioral health settings. Key services include: • Screening, brief intervention, and referral to treatment (SBIRT) • Medication-assisted treatment (MAT/MOUD) through partner organizations • Behavioral health counseling and psychiatric services • Peer recovery support and post-overdose response • Case management, care navigation, and telehealth services • Prevention, education, harm reduction, and community outreach Together, these services address both clinical needs and social determinants of health, improving access, care coordination, and recovery outcomes. The project will strengthen the rural behavioral health workforce by recruiting and training multidisciplinary staff, including a psychiatric nurse practitioner, nurse navigator, social workers, case manager, and peer support specialists. Workforce activities also include training in evidence-based practices such as trauma-informed care, integrated care delivery, and MOUD, as well as ongoing professional development to address provider shortages and improve service quality. This network leverages each partner’s expertise to deliver a full continuum of prevention, treatment, recovery, and public health services. The network will strengthen referral pathways, care coordination, and shared accountability, while building a sustainable, community-based system of care that can be replicated in other rural settings The project will increase access to SUD/OUD services, improve treatment engagement and retention, expand workforce capacity, and enhance coordination across systems. Ultimately, it aims to reduce overdose risk, address service gaps, and create a sustainable, integrated model of care for rural communities.
