Friday, November 22, 2024
11/22/2024
Kickoff meeting: April 16. Funding began just prior to start of Q3 FFY 2013; no activities, Q1-2.National Adoption Recruitment Campaign Activities:A) Produce new English/Spanish PSA (Q3-4). Target selected; creative approved by Ad Council; present to CB and AdoptUSKids 6/19. Slightly behind schedule due to late start;B) Disseminate/promote PSAs to local/national media (Q3-4). On target;C) Monitor media response and donated media (Q3-4). On target. Evaluation team meets mid-June to increase use of campaign and response tracking;D) Deploy PR/social media plan for campaign launch. Begins Q1/ Yr 2;E) Renew talent usage of existing PSAs (Q3). In process;F) Conduct tracking to measure shifts in awareness, attitudes and behaviors. No activities Yr 1;G) Conduct consumer communications check. No activities Yr 1.NAFCIES & AdoptUSKids State Activities:H) Hire 2 NAFCIES Specialists (Q3). New staff began May 6; 9) Develop & deliver to NAFCIES Team new training (Q3-4). On track.Lit research completed. Delivery begins Q4 utilizing Implementation Science approach to create evidence-based model to share throughNRCDR;I) Finalize SOPs for NAFCIES model (Q3-4). In process;J) Complete/populate State Information Tool (AUSK task) (Q3-4). Developed and populated for 8 States/Tribes; on track (7/31 completion) for 52 States/Territories/Tribes requesting TA;K) Form AUSK State Teams & develop SOPs, State logs (Q4). On target;L) Build database with more functionality (Q3-4). Discussion in process; application design/build not begun. Slightly behind schedule; anticipated completion Q1/Yr2;M) NAFCIES Team ongoing team building & prof dev (Q3- 4). On target;N) Staff call center in Spanish and English (Q1-4). On target.Campaign Localization Activities:O) Create work statement, selection criteria (Q3). Exploration of scope and feasibility began early May.Reconsidering number, size and duration of grants within approved budget.Problem: complexity slowing planning to create requirements with greater potential for success;P) Create and disseminate RFP; select & award 4-6 grants (Q4). See above. On target Will disseminate RFP Q4;Q) Orient grantees, cluster kickoff, monthly cluster mtgs (Q4). No activities Yr 1;R) Evaluate results, recommendations; incorporate in RFP and grantee training,Media Spokesfamily Activities:S) Select successful adoptive families willing to share stories (Q3-4). On target. SOPs strengthened and outreach extended.Based on metrics for quarter prior to start of current grant (est.) reach of campaign each quarter (household only; other data available upon request):English TV = 34,672Spanish TV = 3,565Network Cable = 8,058English Radio = 16,247 adultsSpanish Radio = 10,083 adultsNewspaper = 68 PSA placementsMagazine = 16 PSA placements,inc.2 full-page ads in TimeOutdoor = 9 PSA placementsInteractive = 1.7B impressions;3M clicksGoal: increase number of children adopted from foster care. Intermediary objective: prospective families to respond to campaign via phone or website.In FFY2012 initiative averaged 5.7M page views and 1M unique visitors to www.AdoptUSKids per month, plus average of 1,650 phone and email inquiries.Approximately 200 new homestudied families register on site monthly to search for children. 4700 child specific inquiries/month by registered families in 2012.Activities closely coordinated with AdoptUSKids partners and Ad Council to maintain strong/ growing social media presence. Table illustrates social media growth:6 Month Social Media Growth (% growth 10/1/12-3/31/13 only; additional data available)Facebook = 73%Twitter = 23%Twitter Pro = 68%Pinterest = 141%Google+ = 27%Campaign and response components serve 50 States, DC, Puerto Rico and federally recognized Tribes.No significant changes anticipated; as we work toward achieving objectives and honing the evaluation metrics, anticipate mid-course adjustments in close conversation with federal project officer
HHS’ Tracking Accountability in Government Grants System (TAGGS) website provides access to detailed descriptions of grants, loans, aggregated direct payments and other types of financial assistance awarded by the HHS Operating Divisions (OPDIVs) and the Office of the Secretary Staff Divisions (STAFFDIVs).
