The goals of Insure Your Kids SD! are to reduce the number of children who are eligible for, but not enrolled in Medi-Cal (California’s Medicaid program), to improve retention of children enrolled in Medi-Cal, and to assist parents and families to navigate the application and renewal process.
Our project will continue to deploy enrollment strategies that have been proven effective over several years, combining in-reach and outreach efforts with online strategies and the availability of virtual appointments to maximize reach and impact. Insure Your Kids SD! staff will continue to conduct in-reach activities at our health centers, including pediatric and prenatal patients and outreach activities in the community and at convenient partner sites. Our dedicated Insurance Enrollment Hotline combined with targeted messaging from social marketing and geofencing technology will connect eligible children, parents, and pregnant individuals to enrollment assistance services.
FHCSD is requesting a total budget of $1,500,000 over 36 months to achieve the following goals: (1) Assist 9,411 children, 4,844 parents, and 613 pregnant individuals to submit a Medi-Cal or Covered California (CCA) (State healthcare exchange) enrollment application; (2) Enroll 6,404 children, 3,201 parents, and 249 pregnant individuals in Medi-Cal or CCA; and (3) Renew Medi-Cal or CCA coverage for 3,658 children, 1,650 parents, and 214 pregnant individuals.
Funds will support personnel and travel (mileage reimbursement) to conduct in-reach, outreach, and enrollment assistance to eligible children, parents, and pregnant individuals. Additionally, funds will be used for online patient engagement efforts (ads) to deploy targeted messaging to hard-to-reach pockets of uninsured children, parents, and pregnant individuals.
Estimated Number of People to be Served as a Result of the Award of this Grant: 14,868